Email Copywriter & Klaviyo Implementer

About Us

We’re a strategy-first retention agency that builds high-converting lifecycle systems for DTC brands.

Our clients don’t want “pretty emails”; they want emotional engagement, storytelling that sells, and automation flows that move the numbers.

We don’t believe in filler content. Every email we send has a job to do — build belief, handle objections, and drive a next step.

Our clients span supplements, wellness, parenting, and premium lifestyle categories, and they trust us to sound like them, not like a marketer.

About You

You’re an email copywriter and strategist who lives in the land of retention.

You can take a brand’s voice and make it feel personal, real, and persuasive.

You know Klaviyo like a second language, and you’re comfortable owning the strategy and the setup.

You ask:
• “What’s the emotional trigger behind this campaign?”
• “Where’s the conversion friction in this flow?”
• “How can I build trust and desire in fewer words?”

You write to make people feel, not just skim and scroll.

You Have:
• 2–4 years of email copywriting for e-commerce brands
• At least 2 years working inside Klaviyo (certification a big plus)
• Portfolio of high-performing campaigns and flows (Welcome, Cart, Post-Purchase, Winback, etc.)
• SMS copywriting experience (we don’t blast texts — we use them smartly)
• Comfortable writing in diverse tones: founder-led, science-backed, playful, premium
• Ability to segment, test, and implement strategy in Klaviyo, not just write copy and hope for the best

You Know How To:
• Build emotional connections through storytelling
• Use customer psychology (fears, dreams, objections) to shape messaging
• Do deep brand + customer research (reviews, forums, CS chats, etc.)
• Translate product features into desire-driven benefits
• Sequence flows that build belief over time, not just send reminders
• Balance plain-text performance with branded design when needed
• Test and optimize flows and campaigns based on CR, RPR, and LTV (not vanity metrics)

Success Looks Like:
• Flows that increase conversion rates (CR) and revenue per recipient (RPR), not just click rate
• Messaging that feels human — like it’s written from someone to someone
• Strategic recommendations that improve lifecycle performance, not just execution
• Ownership of both the copy and the Klaviyo implementation
• Campaigns that become repeatable winners, not just one-hit emails
• A working rhythm of clarity, collaboration, and thoughtful experimentation

Bonus Points:
• You’re Klaviyo Product Certified
• You’ve built SMS automations that don’t feel intrusive
• You’ve worked with wellness, supplements, beauty, or kids’ brands
• You’re confident using conditional logic and smart segments in Klaviyo
• You send us an intro video telling us who you are and why this role excites you. Participants who do so will be looked upon favorably.

To Apply

Please send:
• A brief intro (no fluff — show us your thinking)
• A portfolio with 3–5 lifecycle emails or campaigns (with performance context if possible)
• Any supporting assets: audits, flow maps, screenshots, test results
• Optional but encouraged: Intro video (max 3 minutes)

Opportunity for Long-Term Collaboration:
As we continue to expand, we are excited to find a copywriter and email strategist who shares our commitment to producing impactful, conversion-focused designs and is interested in growing with us.

We are looking forward to hearing from you!