*MUST HAVE PERSONAL INJURY EXPERIENCE* Personal Injury Facebook Ads Expert Required

We are seeking a highly skilled and results-driven Facebook Ads Expert with deep experience in the personal injury legal space. This role is focused on generating high-quality leads through Facebook and Instagram advertising, with a strong understanding of compliance, targeting, funnel optimization, and ROI measurement specific to the legal industry.

Key Responsibilities:
Plan, build, and optimize Facebook and Instagram ad campaigns for personal injury lead generation.

Conduct thorough audience research and create custom and lookalike audiences tailored to specific geographic and demographic targets.

Write compelling ad copy and select/produce ad creatives that resonate with injury claimants.

Develop and manage landing pages or lead forms (on or off Facebook) optimized for conversions.

Monitor and optimize campaigns daily, ensuring lead quality and cost-efficiency.

Implement A/B testing strategies to continuously improve performance (creatives, audiences, placements, etc.).

Ensure all ads meet Facebook’s ad policies and legal advertising compliance standards.

Provide clear weekly performance reports including KPIs such as CPL, CTR, ROAS, and lead quality insights.

Collaborate with intake or sales teams to align ad strategy with lead follow-up and conversion efforts.

Requirements:
Proven experience running successful Facebook ad campaigns in the personal injury or legal sector.

Strong understanding of Facebook Ads Manager, Business Manager, and ad compliance rules for legal advertising.

Demonstrated ability to generate qualified leads at scale (e.g., MVA, slip & fall, workplace injury).

Experience with CRM tools (e.g., Clio, Lead Docket, Law Ruler) and lead tracking preferred.

Knowledge of funnel marketing, retargeting, and conversion rate optimization.

Strong copywriting skills and eye for creative design (basic graphic design or video editing is a plus).

Data-driven mindset with ability to translate analytics into actionable improvements.

Highly organized, self-motivated, and deadline-oriented.

Preferred Qualifications:
Experience with other ad platforms (Google Ads, TikTok, YouTube) is a bonus.

Legal marketing certification or relevant Facebook Blueprint certifications.

Understanding of HIPAA and legal data privacy practices.

Compensation:
Competitive hourly or project-based rate.

Performance bonuses tied to lead quality or case conversion metrics.

To Apply:
Please submit your resume, portfolio of past Facebook ad campaigns (especially legal or personal injury), and a brief outline of your approach to generating qualified personal injury leads via Facebook.