Email Marketing Expert

Job Title: Email Marketing Expert

Location: Remote

Work Shift: UK time zone
Working Hours: 40 hours per week/Full-time

Job Description:

We’re looking for a highly skilled Email Marketing Specialist with deep expertise in Klaviyo to join our growing team. This role is ideal for someone who thrives in a fast-paced e-commerce environment, has exceptional written & verbal English and communication skills, and brings a wealth of understanding of email marketing strategy, data analytics, and technical integrations.

In addition to leading high-volume email marketing efforts, you’ll collaborate with the team, clients and key stakeholders to optimize and enhance the existing Klaviyo integration and strategy - ensuring the account is always growing.

Key Responsibilities:

Own and manage the full lifecycle of email marketing campaigns via Klaviyo—from strategy and segmentation to design, execution, and post-send analysis.
Maintain and continuously improve a busy email calendar, supporting product launches, promotions, automations, and newsletters.
Build, test, and optimize advanced flows, A/B experiments, and triggered campaigns to drive engagement and conversions.
Collaborate closely with creative, product, and development teams to ensure emails are visually compelling, on-brand, and data-informed.
Analyze performance metrics and use insights to optimize deliverability, engagement, and ROI.
Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
Work directly with LineUp to enhance the functionality and effectiveness of their Klaviyo integration, helping translate business goals into technical requirements.
Provide clear documentation, communication, and feedback to internal stakeholders and external partners.
Requirements
Qualifications:

2+ years of hands-on experience with Klaviyo, including automation, segmentation, and reporting.
Proven experience managing a high-frequency email marketing schedule in an e-commerce or DTC setting.
Strong understanding of email best practices, deliverability, and conversion optimization.
Data-driven mindset with the ability to interpret performance metrics and translate them into actionable improvements.
Excellent written English and communication skills, with the ability to collaborate cross-functionally and explain technical concepts to non-technical stakeholders.
Experience working with or managing third-party platform integrations (e.g., Klaviyo + commerce platforms like LineUp).
Strong project management skills and attention to detail.
Technical Proficiency:
Must-Haves:
Klaviyo (email and SMS marketing)
Figma (for email and campaign design collaboration)

Nice to Haves:
TripleWhale and Google Analytics (for attribution and performance insights)
HTML/CSS for email customization
Familiarity with marketing data pipelines or integration tools like ClickUp