Marketing & Operations Assistant (MOA)

Main Focus: Funnel tech, automations, and asset creation

Overview:

We are looking for a Marketing & Operations Assistant who thrives in the backend of a growing legal services business. You’ll bring together marketing automations, organize assets, and track performance across two core funnels: immigration law firms and contract attorneys. This role requires an eye for detail, strong copywriting, and confidence in managing tech platforms and marketing workflows.

Core Responsibilities:

Build and schedule email sequences in KIT, including tagging and segmentation
Write and refine marketing copy for emails, funnels, and digital products
Oversee lead segmentation and ensure contacts are properly tagged across systems
Coordinate webinars via Zoom: scheduling, reminder emails, follow-up sequences
Assist with ad management: organize creatives from the Social Media Manager, coordinate with the CEO on budget, and track basic metrics
Format and finalize PowerPoint decks for webinars, consultations, and workshops
Monitor and track the client journey through both funnels (contracting & immigration)
Identify drop-off points and recommend optimizations for onboarding and nurturing
Support asset creation (landing pages, PDFs, visuals) in Canva as needed

Required Skills & Platforms:

Strong copywriting and marketing communication skills
Experience with Facebook Ads (tracking, metrics, coordination—not creative direction)
Fluent in Canva, KIT, Zoom, Slack, Google Suite, and sales funnel structure

Must be organized, tech-savvy, and proactive with solutions