Senior Creative Strategist

We need someone who lives in Reddit threads at 3am. Who reads 500 Amazon reviews to find the one complaint that unlocks a winning angle. Who understands why "My grandfather threw out my $500 supplements" beats "Discover the supplement secret" every time.

The Reality:
You'll spend 80% of your time in comments sections, forums, and review mining. You'll map out customer avatars based on actual language people use when they're pissed off, desperate, or excited. You'll know why Karen in Ohio can't sleep and what specific words make her stop scrolling.

What You'll Actually Do:

Deep-dive research: Reddit, Facebook groups, YouTube comments, Amazon reviews, TikTok comments
Extract real customer language and turn it into angles that hit emotional triggers
Build complete customer avatars with their exact pain points, desires, and objections
Write UGC scripts that sound like real people (because you studied how they actually talk)
Create angle variations based on awareness levels and sophistication
Test 20 hooks to find the 1 that prints money
Brief creators with exact emotional beats, not "be authentic"

You Need:

Proven track record scaling DTC brands with creative strategy
Screenshots of winning ads you've strategized (not just "helped with")
Ability to explain why one hook crushes while another flops
Understanding of Eugene Schwartz's awareness levels (and actually use them)
Experience turning customer research into money-printing angles
Obsessive about finding what makes people buy vs. what they say makes them buy

Bottom Line:
If you think creative strategy is about "storytelling" or "brand voice," this isn't for you. If you understand it's about finding the exact words that make someone think "holy shit, that's me" - let's talk.
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
How to Apply:
----------