Full Time
500
35
May 31, 2025
We're an established private cosmetic surgery clinic specializing in advanced aesthetic procedures and non-surgical treatments. Our practice has built a reputation for excellence in patient care and natural-looking results. We're now expanding our digital presence and seeking a YouTube Marketing Strategist to develop our video content strategy and grow our online authority in the medical aesthetics space.
If you're passionate about healthcare marketing, video content strategy, and understand the unique compliance requirements of medical advertising, this role offers the opportunity to shape how we educate and connect with potential patients through compelling video content.
The Role
As our YouTube Marketing Strategist, you will be responsible for developing and executing a comprehensive YouTube strategy that builds trust, educates viewers about our procedures, and establishes our surgeons as thought leaders in cosmetic medicine. This is a full-time remote position for someone seeking long-term growth in medical marketing.
Responsibilities
• Develop compliant video content strategies for cosmetic surgery and aesthetic treatments
• Create content calendars featuring patient education, procedure explanations, and behind-the-scenes content
• Optimize channel performance through data-driven analysis of YouTube Analytics and medical marketing metrics
• Ensure all content meets medical advertising regulations and maintains patient confidentiality
• Collaborate with our medical team to create accurate, educational content about procedures and treatments
• Research competitor channels and industry trends in medical aesthetics marketing
• Develop SEO strategies specific to cosmetic surgery search terms and patient queries
• Create monthly performance reports with actionable insights for channel growth
• Guide video production from concept to publication, ensuring medical accuracy and compliance
• Manage community engagement while maintaining professional medical standards
Requirements:
• Proven experience in marketing for a professional brand. These videos must be classy.
• Understanding of medical advertising compliance requirements (HIPAA, FDA guidelines)
• Demonstrated success growing YouTube channels in professional service industries
• Strong grasp of YouTube algorithm, SEO optimization, and analytics interpretation
• Excellent communication skills for working with medical professionals
• Experience with healthcare content creation and patient education materials
• Knowledge of cosmetic surgery procedures and aesthetic treatments (preferred)
• Ability to balance promotional content with educational value
• Comfortable working independently in a remote environment
• Bonus: Background in medical communications or healthcare public relations
What We Offer:
• Opportunity to work with leading cosmetic surgeons and aesthetic specialists
• Professional development in the growing field of medical digital marketing
• Remote-first work environment with flexible scheduling
• Competitive compensation in a stable, established practice. Generous bonus for growth of channel
• Long-term career growth potential in medical marketing
• Access to continuing education in aesthetic medicine trends
Application Process:
Please submit your CV/resume along with a portfolio showcasing your previous work in video marketing or healthcare content. Following initial review, selected candidates will receive raw footage (approximately 3 minutes) of a patient consultation or procedure explanation. You will be expected to edit this into a professional 1-minute video that demonstrates your ability to create compliant, engaging medical content while maintaining patient privacy and medical accuracy.
To Apply
Submit your application in marketing and video content strategy. Include examples of channels or campaigns you've managed in professional service industries, particularly healthcare or medical aesthetics if available.