Email Automation Virtual Assistant

**MailChimp certification is preferred but experience with any email marketing and marketing automation platform will be considered**

What do we want you to do for us?

-Average Inside Reproductive Health email open rate increased by at least 10%
-Average Inside Reproductive Health email click through rate increased by at least 5%
-Create and manage a comprehensive tagging system in Mailchimp that accurately categorizes subscribers by company type, job role, content interests, and geographic location. Ensure tags are consistently applied across the entire database. Update segmentation monthly based on new subscriber data and engagement patterns.
-Email list fully managed. Segment and subscriber information updated. Email list scrubbed. Options developed to subscribe, unsubscribe or sub-subscribe. Newsletter scheduled for optimal delivery times every week

What we think we have for you to achieve your outcome(s):

-Mailchimp Pro account with capacity for advanced segmentation and reporting
-FormSite integration for collecting subscriber demographic information
-Existing audience of 2,300 email subscribers within the fertility industry
-Brand guidelines and voice documentation
-Asana project management system for task organization
-Basic knowledge of fertility industry terminology and audience interests
-Access to Google Drive with past email campaigns and performance data

What you may need to achieve the outcomes, that we do not have (yet!):

-No comprehensive audience tagging strategy or implementation
-No automated email journeys for different content types and audience segments
-Data that comes in for subscribers from FormSite might not be uniform
-No documented process for tag maintenance and data hygiene
-Few Email performance benchmarks specific to the fertility industry
-Little integration between Mailchimp and other analytics platforms