Social Media Content Creator (Wine Travel + Culture Brand)

We’re looking for a thoughtful and visually intuitive content creator to help shape the Instagram presence of a new wine travel brand. This isn’t a trend-chasing role - we’re building a space where beauty, depth, and emotion come together to spark a sense of connection, place, and curiosity.

Our brand designs high-end wine journeys for travelers who seek more than a vacation. They want to feel something, understand the culture behind the glass, and carry home memories that matter. The role of social media is to reflect that promise—through elegant visuals, sensory storytelling, and an inspired voice.

What you'll do
• Design clean, atmospheric visuals using Canva, including carousels, single-image posts, reels covers, and story templates
• Edit short-form videos (Reels and Stories) using founder-provided or curated footage, with subtle text overlays and soft music.
• Build and maintain a rolling content calendar with content aligned to destination focus, seasonal themes, and moments that matter
• Write clear, elevated captions that express warmth, insight, and taste—always in the brand’s tone
• Schedule content via Meta Business Suite or Later, and maintain a cohesive feed and highlight folders
• Support light engagement if needed: reposting stories, replying to tags, or managing simple DMs in a polished tone

Who this is for
• You have experience creating content for lifestyle, travel, or boutique brands
• You care deeply about tone, texture, mood, and detail
• You can use visuals and words to evoke a place or feeling
• You know how to edit short videos with restraint - favouring elegance over trends
• You write English with sensitivity and style, and you understand that clarity is a luxury
• You’re organized, autonomous, and comfortable with remote, async work

Role format
• Part-time freelance, 3-4 hours/week to start
• Monthly retainer
• Remote and async
• Tools: Canva, CapCut (or similar), Meta Business Suite or Later, Google Drive
• You’ll work directly with the founder using a structured folder and voice note system

To apply
1. Send a short message introducing yourself and why this role feels aligned
2. If you’ve worked with a wine, cultural, or travel brand before, feel free to mention that too.
3. Include 3 Instagram examples of content you’ve created or managed (at least one with short-form video)

Shortlisted candidates will be invited to complete a paid trial task.