Marketing Manager

# Digital Marketing & Lead Generation Specialist
## Freelance Position - 4+ Hours Daily

### Position Overview
We are seeking a dedicated digital marketing professional to manage our comprehensive marketing campaigns, lead generation, and client communication. This role requires consistent daily engagement with a focus on driving listings growth and maintaining strong client relationships.

### Key Responsibilities

#### Email Marketing Management
- **Database Promotion**: Send 4-5 promotional emails weekly to current database highlighting paid listings
- **Lead Nurturing**: Weekly targeted emails to potential listings prospects
- **Client Retention**: Weekly communication with current active clients
- **Business Development**: Daily outreach to potential new business verticals
- **Lead Follow-up**: Weekly email and SMS updates to each listing's leads including:
- Progress updates and status reports
- Invitation to submit offers
- Meeting invitations and scheduling
- Media post updates and notifications
- Customer news distribution to interested parties

#### SMS Marketing
- Execute bi-weekly SMS campaigns to potential listings database
- Coordinate SMS follow-ups with email campaigns for maximum impact

#### Social Media & Facebook Management
- **Lead Generation**: Generate minimum 500 new listing leads monthly through Facebook
- **Advertising**: Create and manage Meta ads for all boosted listings
- **Content Strategy**: Develop and implement Facebook marketing strategies

#### Content Creation
- **Blog Management**: Add 3 new blog posts to social media platforms weekly
- **Video Production**: Create engaging video content for all active listings
- **Content Calendar**: Maintain consistent posting schedule across platforms

#### Performance Monitoring & Optimisation
- **Lead Analysis**: Conduct bi-weekly reviews of lead generation performance for each listing
- **Action Planning**: Implement corrective strategies when leads fall below minimum thresholds
- **Reporting**: Provide regular performance metrics and recommendations

### Required Skills & Qualifications
- Proven experience in digital marketing and lead generation
- Proficiency in email marketing platforms and CRM systems
- Strong Facebook/Meta advertising experience
- Content creation skills (blog writing, video editing)
- SMS marketing platform experience
- Excellent written and verbal communication skills
- Ability to work independently and manage multiple campaigns
- Strong analytical skills for performance tracking

### Time Commitment
- Minimum 4 hours per day
- Flexible schedule with consistent daily engagement required
- Peak activity periods may require additional hours

### Success Metrics
- Achievement of 500+ monthly Facebook leads
- Consistent email campaign delivery schedules
- Improved lead conversion rates
- Client satisfaction and retention
- Meeting minimum lead thresholds for all listings

### Application Requirements
Please include:
- Portfolio of previous digital marketing campaigns
- Examples of content creation work
- References from similar roles
- Proposed workflow and time management strategy
- Rate expectations and availability