Social Media Marketing Specialist

Job Description:
We are seeking a highly skilled and experienced Social Media Marketing Specialist to manage our social media accounts, collaborate with influencers, and create engaging content for platforms like Facebook, Instagram, YouTube, and others. The ideal candidate will have a proven track record in social media marketing and influencer partnerships, with the ability to deliver results-oriented campaigns.

Key Responsibilities:
1. Social Media Management:
• Maintain and optimize our brand presence on Facebook, Instagram, YouTube, and other platforms.
• Create and curate high-quality, engaging content (text, images, videos) that aligns with brand values and resonates with our target audience.
• Develop and execute content calendars to ensure consistent posting and engagement.
2. Influencer Partnerships:
• Identify, contact, and negotiate with influencers (KOLs) for product usage and promotion videos.
• Build and maintain relationships with influencers to ensure long-term collaborations.
• Monitor influencer performance and ensure campaigns meet brand expectations and KPIs.
3. Content Creation & Strategy:
• Develop creative ideas for product promotion videos and social media campaigns.
• Ensure all content is visually appealing, brand-consistent, and tailored to the platform’s audience.
• Stay updated on the latest trends and best practices in social media marketing.
4. Performance Analysis:
• Use analytics tools to track campaign performance and measure ROI.
• Provide regular reports on engagement, follower growth, and conversion rates.
• Optimize strategies based on data-driven insights.
5. Cross-Team Collaboration:
• Work closely with design, content, and product teams to ensure seamless execution of campaigns.
• Communicate brand messaging and campaign goals to all stakeholders.
6. Promotion & Brand Awareness:
• Drive brand awareness and customer engagement through strategic social media campaigns.
• Collaborate on paid advertising campaigns to maximize reach and impact.
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Requirements:
• 2+ years of experience in social media marketing, preferably with a focus on international platforms (Facebook, Instagram, YouTube).
• Proven experience in influencer marketing and managing influencer partnerships.
• Strong understanding of social media algorithms, audience behavior, and content trends.
• Excellent English communication skills (written and spoken), with the ability to liaise directly with international influencers and teams.
• Proficiency in using social media analytics tools (e.g., Facebook Insights, Instagram Analytics, YouTube Studio) and management platforms (e.g., Hootsuite, Buffer).
• A portfolio or examples of successful social media campaigns and influencer collaborations.
• Ability to work independently and manage multiple tasks efficiently.
• Strong attention to detail and a creative mindset.
• Experience in video content creation or management is a plus.
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Preferred Qualifications:
• Familiarity with TikTok, Ins, youtube or other emerging platforms.
• Knowledge of SEO and content marketing best practices.