Graphics Designer

Monday - Saturday : 5 hours a day
Job Summary:
We are looking for a talented and versatile Graphic Designer to create visually compelling graphics for YouTube thumbnails, social media (Instagram, Facebook, LinkedIn, TikTok, Pinterest), email campaigns, online articles, and magazine ads. The ideal candidate will have a strong eye for design, expertise in digital marketing trends, and the ability to produce high-quality visuals that drive engagement and conversions.

You will be responsible for designing on-brand, platform-optimized graphics that enhance our digital presence, attract audiences, and support marketing campaigns across multiple channels.

Key Responsibilities:
1. YouTube Thumbnail Design
Create high-converting, click-worthy thumbnails that align with video content and boost CTR (Click-Through Rate).

Use bold typography, vibrant colors, and compelling imagery to grab attention.

A/B test different thumbnail styles to optimize performance.

2. Social Media Graphics
Design platform-specific visuals for:

Instagram (Posts, Stories, Reels, Carousels)


Facebook (Ads, Cover Photos, Posts)

LinkedIn (Infographics, Banners, Articles)

TikTok (Cover Images, Stickers, Branded Elements)

Pinterest (Pins, Infographics, Promotional Graphics)

Ensure all designs follow brand guidelines while adapting to each platform’s best practices.

3. Email & Digital Ad Graphics
Design visually appealing email headers, banners, and promotional graphics for newsletters and campaigns.

Create display ads, web banners, and landing page visuals for digital marketing efforts.

4. Print & Magazine Ads
Develop print-ready designs for magazine ads, brochures, and promotional materials.

Ensure high-resolution output and proper formatting for print production.

5. Content Repurposing & Brand Consistency
Adapt long-form content (blogs, videos) into engaging social media visuals.

Maintain a consistent brand identity across all digital and print materials.

Work with marketing teams to align visuals with campaign messaging.

Required Skills & Qualifications:
Proven experience in graphic design, preferably in social media, YouTube, or digital marketing.

Strong portfolio showcasing thumbnails, social media graphics, and ad designs.

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.

Knowledge of social media dimensions, trends, and best practices.

Understanding of color theory, typography, and visual hierarchy.

Ability to work under tight deadlines and manage multiple projects.

Basic knowledge of marketing principles (CTR, engagement metrics, branding).

Preferred Qualifications:
Experience with motion graphics (After Effects, Premiere Pro) for animated social media content.

Familiarity with UI/UX design for web and email layouts.

Knowledge of AI design tools (e.g., MidJourney, Adobe Firefly) for quick ideation.