Marketing Position

Job Title

Marketing & Automation Manager (Social Media + GoHighLevel)

???? About the Role

We are a growing professional cleaning service company looking for a results-driven Marketing & Automation Manager to manage our social media presence and GoHighLevel (GHL) platform.
This role is focused on lead generation, bookings, and ROI, not just posting content.

???? Key Responsibilities
???? Social Media Management

Create and manage content for Facebook & Instagram &TikTok

Plan weekly/monthly content calendars

Write captions focused on trust, education, and conversion

Manage DMs and comments related to inquiries

Support promotions, offers, and seasonal campaigns

Collaborate on short-form video ideas (Reels)

?? GoHighLevel (GHL) Management

Build and manage landing pages (lead capture & booking)

Set up and optimize forms, calendars, and pipelines

Create and maintain automations (SMS, email, missed-call text back)

Manage CRM: tags, opportunities, follow-ups

Set up review request automations

Monitor system health and troubleshoot issues

???? Tracking & Reporting (VERY IMPORTANT)

Track leads from social media and landing pages

Monitor:

number of leads

booked jobs

conversion rates

response time

Prepare monthly performance reports

Optimize campaigns based on data

???? How Success Is Measured (KPIs)

This role is performance-based, measured by:

Lead & Sales Metrics

Number of new leads per month

Booking conversion rate

Cost per lead (if ads are used)

Speed to first response

Social Media Metrics (secondary, not primary)

Engagement rate

Clicks to landing pages

DMs and inquiries generated

System Performance

Automations working correctly

No missed leads

Clean, organized CRM & pipelines

???? Required Skills & Experience

Experience managing GoHighLevel (required)

Experience with local service businesses (preferred)

Strong understanding of lead generation & automation

Social media content strategy experience

Basic copywriting for sales & trust

Organized, proactive, and detail-oriented

Comfortable working with data & reports

? Nice to Have

Experience with cleaning, home services, or local businesses

Knowledge of basic ads (Facebook/Instagram)

Experience with AI tools inside GHL

Understanding of customer journey & funnels

? Position Type

Part-time (flexible)

Remote or hybrid

Growth opportunity with the company