Email Specialist

Position Overview:
We’re looking for a performance-driven Email Marketing Specialist to grow and optimize our email channel. In this role, you’ll create strategic campaigns and automated flows that convert subscribers into loyal customers, boost retention, and increase LTV across our e-commerce platform.

Key Responsibilities:
- Own the email strategy across campaign sends and automated flows (e.g. welcome, abandoned cart, browse abandonment, post-purchase).
- Write compelling, on-brand copy that drives engagement and conversions.
- Build and manage campaigns in Klaviyo, integrating with Shopify and other tools.
- Segment audiences based on behavior, engagement, and purchase history for personalized messaging.
- Conduct regular A/B testing on subject lines, CTAs, content, and send times.
- Monitor KPIs (open rate, CTR, CVR, revenue per send) and optimize accordingly.
- Ensure deliverability and compliance with CAN-SPAM and privacy regulations.
- Collaborate with the creative team for graphics and product imagery.

Qualifications:
- 2+ years of email marketing experience in an e-commerce environment.
- Deep understanding of e-commerce customer journeys and buying behavior.
- Hands-on experience with Klaviyo, Shopify, and analytics platforms.
- Strong copywriting skills with a focus on sales psychology and storytelling.
- Data-driven mindset with the ability to turn metrics into actionable insights.

Bonus: Experience with SMS marketing, loyalty programs, or subscription models.