Digital Marketing & Website Coordinator

Job Summary:

We are seeking a highly motivated and detail-oriented Digital Marketing & Website Coordinator to support our company’s online marketing efforts, generate sales leads, and manage our digital presence. This role is responsible for maintaining and updating the company website, managing online postings across platforms, executing digital marketing campaigns, and optimizing lead generation strategies.

Key Responsibilities:

Lead Generation & Marketing:
- Develop and execute online marketing strategies to drive qualified leads.
- Monitor and manage paid ads (Google, social media, etc.) and optimize performance.
- Track and analyze marketing metrics to improve campaign effectiveness.

Website Management:
- Maintain and update website content, visuals, and functionality.
- Collaborate with leadership on ongoing improvements to UX, SEO, and overall performance.
- Troubleshoot and resolve website issues promptly.

Online Presence & Content Posting:
- Create, post, and monitor job ads, service listings, and other company announcements.
- Maintain a consistent brand voice across all digital platforms.
- Stay up to date with trends in social media, SEO, and online advertising.

Collaboration & Reporting:
- Coordinate with the procurement team to ensure quality lead handoff and follow-up.
- Provide regular reports on website traffic, campaign performance, and lead activity.

Qualifications:
- Proven experience in digital marketing, website management, or a related role.
- Familiarity with website platforms (e.g., WordPress, Wix, Squarespace) and basic HTML/CSS.
- Experience with marketing tools such as Google Ads, Meta Business Suite, Mailchimp, or similar.
- Strong written communication skills and attention to detail.
- Ability to multitask and manage time effectively.
- Knowledge of SEO best practices and tools is a plus.

Preferred Skills:
- Graphic design and content creation.
- CRM or marketing automation experience (e.g., CLOSE, HubSpot, Zoho, etc.).
- Basic knowledge of analytics tools like Google Analytics.

Benefits:
- Flexible schedule
- Opportunity for growth and increased responsibility
- Work with a small, dynamic team making a big impact