Digital Marketing - Conversion Specialist

Objectives
Increase the no of qualified Bookkeeping leads and to evaluate/recommend what changes to be made to our web site, landing pages, social media, Goggle Adwords amongst other activities

Responsibilities
• Reply to Service Seeking and One.Flair emails/SMS
• Identify employers who are recruiting Bookkeepers and Email eg Seek Website
• Calling potential customers and Setting of Appointments
• Identify Directory Listings and placement of Advertisements
• Creation/update of Social Media Profiles such as Facebook, LinkedIn, Google, Twitter and update Weekly
• Content – creation of relevant content for Web Site/Blog and Social Media. Liaise with content writer and web development team
• Web Site – liaise with developers to improve conversions including optimisation of landing pages
• Web Site – fix problems identified by SEO co
• Google Analytics – maintain and report weekly
• PPC – create and maintain
• Identify opportunities of Increasing Conversion
• Daily/Weekly Reporting
Hours per Week
This is a full time position
You need to work Australian Business Hours ie 9am to 6pm and respond to Warm email/SMS Leads within 10 minutes of receiving them.

Reporting
Report to Kevin Beck – CEO, VCFO in Australia

Internet/Communication/Mobile and Other Conditions
We communicate via Skype or Google Hangout. Company will pay for 50% of your internet costs however internet speed and reliability is of vital importance

Good written and Verbal Communication is essential.