PPC Specialist (Remote – Full-Time)

About Buzz Digital Agency
At Buzz Digital Agency, we don't just "run ads"—we build growth engines.

We are a performance-driven B2B marketing firm that partners with commercial real estate developers, SaaS companies, franchise brands, and healthcare ventures to generate qualified leads and drive real business outcomes—not vanity metrics. Our PPC team operates at the intersection of strategy, execution, and measurable ROI.

We leverage cutting-edge AI, advanced tracking frameworks, and full-funnel optimization across Google, Meta, LinkedIn, and emerging media platforms. If you're ready to scale brands, prove your impact with data, and work alongside a team that values precision and speed—read on.

Position Summary
We’re looking for an elite PPC Specialist to lead and optimize client paid media campaigns across search, social, and video platforms. This individual will be responsible for managing daily operations of ad accounts, developing cross-platform strategies, writing conversion-focused ad copy, analyzing performance data, and collaborating with cross-functional teams (creative, CRO, automation).

You will play a critical role in scaling campaigns that consistently outperform benchmarks, while contributing to playbooks, automation systems, and best-in-class client experience standards.

Key Responsibilities

Campaign Strategy & Planning:
-Develop paid advertising strategies tailored to each client’s ICP, business model, and customer journey.
-Conduct keyword research, audience segmentation, competitive analysis, and platform mix recommendations.
-Architect full-funnel campaigns: cold traffic ? warm engagement ? lead conversion ? pipeline acceleration.
-Coordinate ad launch timelines and campaign rollout strategy with internal departments.

Campaign Execution & Management
-Build and optimize campaigns in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and YouTube Ads.
-Set up advanced conversion tracking, UTM frameworks, and custom audiences.
-Perform daily campaign audits and pacing reviews to ensure budget efficiency and KPI alignment.
-Execute A/B tests on ad copy, images/videos, landing pages, and CTAs.
-Build and manage retargeting loops and lookalike audience strategies.

Data Analysis & Optimization
-Monitor performance across key metrics: ROAS, CPA, CTR, CPM, Quality Score, CAC.
-Prepare and present weekly/monthly reporting dashboards using Google Looker Studio or similar.
-Use data to diagnose underperformance and implement solutions—fast.
-Provide ongoing recommendations for budget allocation, creative rotation, and bid strategies.

Collaboration & Communication
-Work closely with copywriters, graphic designers, funnel builders, and marketing ops specialists.
-Interface with clients during performance review calls to communicate insights and strategic shifts.
-Document campaign structure, test outcomes, and performance benchmarks for internal training and scaling.
-Contribute to the development of internal SOPs, ad playbooks, and testing frameworks.

Qualifications & Requirements
-Experience: 3+ years of hands-on PPC management with B2B or lead gen accounts
-Platform Proficiency: Deep knowledge of Google Ads (Search, Display, Video), Meta Ads, and LinkedIn
-Ad Spend Experience: Managed accounts with monthly ad budgets between $10K–$100K+
-Analytics & Tracking: Familiarity with GA4, Looker Studio, GTM, UTM structures, and CRM integrations
-Tools : Proficiency in Sheets/Excel, ad scripts, bid modifiers, GHL/HubSpot is a plus
-Certifications: Google Ads Search & Display Certs (required); Meta, LinkedIn certs preferred
-Soft Skills: Strong communicator, self-starter, high accountability, performance mindset

Please send your resume and a cover letter explaining your experience and why you're the ideal candidate for this role to [ ---------- ].