Conversion Tracking & Attribution Specialist

We're looking for a detail-obsessed tracking specialist to own the accuracy and reliability of our conversion measurement across all paid media channels.

This is a freelance role (part-time to start) focused on auditing, implementing, and maintaining conversion tracking across multiple platforms and client accounts. You'll be the person who makes sure every conversion fires correctly, nothing gets double-counted, and attribution data is trustworthy.

What You'll Do
-Audit existing conversion tracking setups across Google Ads, Meta, and other paid channels to identify gaps, redundancies, and misconfigurations.
-Implement and maintain conversion tags, pixels, and event tracking through Google Tag Manager, ensuring proper firing rules, triggers, and data layer configurations.
-Configure and troubleshoot Meta Conversions API (CAPI), pixel events, and UTM parameter structures for accurate campaign attribution. Set up and manage call tracking through CallRail, including dynamic number insertion, multi-channel tracking, and call-to-conversion attribution.
-Configure WhatConverts or similar platforms for lead source tracking across phone calls, form submissions, and chat. Implement and verify enhanced conversions across Google Ads and other platforms.
-Build and maintain tracking for e-commerce purchase events, including revenue, transaction IDs, and product-level data.
-Conduct regular QA across all tracking touchpoints — verifying events fire once (not twice), fire on the right actions, and pass accurate values. Document tracking architectures and maintain a living audit log of what's tracked, where, and how.

What You Bring
-Deep hands-on experience with Google Tag Manager (custom HTML tags, data layer variables, regex triggers, debugging).
-Strong working knowledge of Meta Events Manager, pixel helper debugging, and CAPI implementation.
-Experience configuring CallRail (or similar call tracking platforms) for complex multi-location or multi-campaign setups.
-Familiarity with WhatConverts or comparable lead attribution tools.
-Understanding of UTM conventions, naming taxonomies, and how parameters flow through CRMs and analytics platforms.
-Experience with Google Ads conversion tracking, including enhanced conversions and offline conversion imports.
-Comfort working across GA4, verifying event parameters, and troubleshooting discrepancies between platforms.
-A QA mindset — you're the type of person who checks the check.

Nice to Have
-Experience with server-side tagging in GTM.
-Familiarity with CRM platforms (HubSpot, Salesforce) and how conversion data flows downstream.
-Exposure to multi-touch attribution models beyond last-click.
-Experience with consent management platforms and privacy-compliant tracking setups.