Remote Media Buyer – Facebook Ads Specialist

About Us
Socialikeinc is a performance-focused digital agency partnering with fashion, lifestyle and e-commerce brands across North America, Australia and Southeast Asia. Our mission is to transform ad spend into measurable, scalable growth while crafting best in class customer experiences.

1|Role Overview
You will own the end to end management of Meta (Facebook/Instagram) advertising campaigns—from strategy and build out to daily optimisation and reporting. Success is defined by your ability to hit aggressive CPA/ROAS targets while continually uncovering new avenues for scale.

2|Key Responsibilities
Design full funnel strategies (TOF — MOF — BOF)— drive consistent, profitable growth.

Build, launch & A/B test campaigns (creative, audience, placement, bidding)— surface high return variables, cut waste.

Research markets & audiences (PH + global) — craft hyper relevant targeting and messaging.

Monitor performance daily via Ads Manager, GA4, Triple Whale — stay on KPI and act in real time.

Partner with Content, Design & CRO teams — ensure unified brand story and landing page alignment.

Report results weekly/monthly (Looker Studio, Sheets) — deliver clear insights and next step recommendations.

Stay ahead of platform changes (iOS privacy, Advantage+, AI driven creatives)— keep clients competitive and compliant.

3|What We’re Looking For
Proven expertise: 2+years managing Meta ad budgets of US $5k/month with demonstrable ROAS improvements.

Technical mastery: Business Manager, Pixel/CAPI, attribution modelling, UTM governance.

Analytical rigour: Advanced GA4 & Looker Studio skills; confident with spreadsheets (pivot, vlookups, regex).

E commerce fluency: Deep understanding of funnel economics, CBO vs ABO allocation, LTV and payback windows.

Communication: Professional English—concise status updates, data led storytelling, client facing poise.

Bonus talents: TikTok Ads, Google PMAX, marketing automation, or leveraging AI tools (ChatGPT, Midjourney) for creative ideation.

4|Why Socialikeinc
Competitive compensation—final offer calibrated to your expertise and proven results (discussed confidentially via email).

100% remote autonomy—flexible schedule; output and collaboration trump “clock in” time.

Annual learning stipend—US $500 for certifications, courses, conferences.

Tech enablement—company supplied hardware/software if required for peak performance.

Accelerated career path—opportunity to step into Lead Media Buyer within 12 months upon meeting KPIs.

5|Application Process

Subject line: [Media Buyer PH – FB Ads] Your Name

Recent CV/Resume

1–2 concise case studies showcasing budget size, strategy, experimentation framework and performance lift (brand identifiers may be redacted).

Short listed candidates will complete a strategic brief and join a video interview.

Final offer extended upon reference & portfolio verification.