Social Media Marketing Specialist (Fitness Industry)

Role Overview:
We are looking for a creative and data-driven Social Media Marketing Specialist to manage and grow our clients’ social media presence. You’ll be responsible for developing content strategies, creating and scheduling posts, engaging with communities, and analyzing performance—especially on platforms like Instagram, TikTok, Facebook, and YouTube.

Responsibilities:
• Plan and manage monthly social media content calendars
• Write captions that speak to fitness-focused audiences (athletes, gym-goers, wellness seekers)
• Create and repurpose short-form video content (Instagram Reels, TikToks, YouTube Shorts)
• Schedule content using tools like Buffer, Later, or Metricool
• Track KPIs (engagement, reach, conversions) and prepare weekly performance reports
• Stay updated with trends in fitness and social media
• Collaborate with graphic designers, copywriters, and video editors
• Engage with followers through comments, DMs, and community management