Senior Lead Generation & Appointment Setter

About Us:
We’re a fast-growing social media agency working with high-performing DTC and CPG brands to deliver scroll-stopping content and direct-response ad creative. As we scale, we’re looking for a seasoned lead generation expert to take the reins on outbound — not just to execute, but to build and own the entire system.

???? What You’ll Own:
We’re not just looking for someone to send DMs. We need a strategic partner who can:

Build the Full Outbound Engine: Set up a repeatable prospecting system from scratch — targeting, outreach flows, CRM tracking, appointment setting, and reporting.

Identify Dream Clients: Use LinkedIn Sales Navigator, Apollo, Clay, or your preferred tools to source high-quality leads (primarily eCommerce, CPG, and DTC brand founders doing $50K–$500K/month).

Write and Refine Messaging: Craft sharp, non-spammy outreach that breaks through inbox noise and converts cold leads into booked calls.

Own the Follow-Up Process: Build and run smart, layered follow-up sequences that warm leads and drive conversions.

Track Results + Optimize: Own performance reporting and help us refine the system for better targeting, open rates, and call bookings over time.

Continuously Improve: Bring proven strategies and new tools to the table, and help refine the entire front end of our sales pipeline.

? We’re Looking for Someone Who:
Has 2–5+ years of experience generating qualified leads and booking calls for agencies or B2B service businesses.

Has a proven track record of building successful outbound systems (bonus if you can share stats or booked call results).

Has experience with LinkedIn outreach, email sequencing tools, CRMs, and prospecting platforms like Apollo, Clay, and PhantomBuster.

Writes concise, persuasive, and personalized copy that gets replies.

Thinks strategically, takes initiative, and can manage their own outreach calendar without hand-holding.

Wants to work collaboratively with a high-performing team and help shape the future of our outbound efforts.

???? Role Details:
Type: Freelance / Part-time (with potential to grow into retainer or full-time)

Commitment: 10–20 hrs/week to start

Compensation: Hourly or monthly retainer + performance bonuses for booked calls

Start Date: ASAP

Growth: High — you’ll be foundational to our sales infrastructure

To Apply:
Send a short intro and answer these:

What types of companies have you booked leads for?

What tools do you use for prospecting and tracking?

Can you share results (calls booked, campaigns run, reply rates, etc.)?

What's your approach to writing cold outreach that works?