Lead Generation and Facebook ads

Job Title

Lead Generation & Facebook Ads Specialist – Residential & Commercial Painting Company

Type of Employment

Part-Time or Full-Time (based on experience and availability)

Job Description

We are a fast-growing residential and commercial painting company in the U.S. seeking a Filipino virtual assistant with strong skills in lead generation, digital marketing, and Facebook/Instagram ad campaign management. Your primary goal is to consistently generate high-quality leads that convert into booked painting projects.

You’ll work closely with our internal team and current virtual assistants to support and expand our lead flow. We want someone who can take initiative, deliver results, and suggest new ideas we haven’t yet considered.

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Responsibilities Include:


Facebook & Instagram Ads
• Set up, manage, and optimize paid campaigns
• Build custom and retargeting audiences
• Write high-converting ad copy and design visuals (or coordinate with our designer)
• Track performance and report weekly results (CPL, conversion, booked jobs)

Local Lead Generation
• Manage and optimize Google Business Profile (posts, photos, Q&A, etc.)
• Submit and maintain listings on local directories and citation sites (Yelp, Angi, Houzz, Thumbtack, etc.)
• Post and engage in local Facebook groups to promote services
• Execute basic email and SMS follow-up for cold/warm leads
• Generate leads from Craigslist, Nextdoor, and local community pages
• Identify property managers, contractors, or businesses in need of painting services

Creative Contributions
• If you have new or unique strategies for bringing in leads—we want to hear them
• Examples: TikTok/YouTube short-form ads, influencer or local partnership outreach, local press, or LinkedIn lead gen
• You’ll be encouraged to test and refine new strategies to see what performs

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Requirements
• Fluent in spoken and written English
• 1+ years of experience with lead generation and paid ads for service-based businesses
• Proficiency in Meta Ads Manager, Google Sheets, and lead tracking
• Familiarity with Canva, Messenger automation, forms, and landing pages
• Bonus: experience with GoHighLevel, Mailchimp, Constant Contact, or CRM tools
• Independent, organized, and hungry to learn and grow