Marketing Coordinator

Core Responsibilities:
1. Marketing Strategy Support
Assist in planning and executing digital marketing strategies to promote The Everyday Strategist and other Bridging Strategies products.


Collaborate with leadership to develop creative content ideas that resonate with our audience.


Stay updated with digital marketing trends and propose new ideas to improve engagement and brand awareness.


2. Social Media Management
Manage and grow our presence on Instagram, Facebook, LinkedIn, TikTok, and other platforms.


Create and schedule posts using tools like Buffer or Metricool, ensuring content is engaging and aligned with our brand voice.


Monitor social media interactions, respond to comments, and actively participate in community engagement.


Analyze social media metrics to understand audience preferences and make data-driven adjustments.


3. Content Creation & Copywriting
Write compelling social media captions, short blog posts, and basic email content.


Repurpose existing content (e.g., video clips, articles) into engaging social media assets.


Assist in creating content that promotes The Everyday Strategist and related products, focusing on relatable, motivational messaging.


4. Visual Content & Basic Design
Use Canva to create eye-catching graphics for social media, email campaigns, and promotional materials.


Maintain consistency with Bridging Strategies’ visual identity (colors: gold and dark green).


Develop simple infographics and branded visuals that align with ongoing campaigns.


5. Basic SEO and Content Optimization
Implement basic SEO practices in social media posts and website content (keywords, meta tags, and descriptions).


Conduct basic keyword research to help optimize content.


Update website pages as needed to reflect new content or optimize for search visibility.


6. Campaign Coordination & Growth Initiatives
Assist in planning and executing marketing campaigns related to The Everyday Strategist and other offerings.


Track campaign performance and suggest improvements.


Contribute ideas for community engagement initiatives, such as challenges, giveaways, and interactive content.


Help build and nurture online communities by fostering conversations around strategic thinking and personal growth.


Ideal Candidate Profile
1-3 years of experience in digital marketing, social media management, or content creation.


Basic knowledge of social media platforms and content trends.


Familiarity with Canva for graphic design and content creation.


Comfortable using digital tools like Buffer, Metricool, and Google Workspace.


Strong English communication skills (written and spoken).


Self-starter with the ability to work independently and as part of a team.


Creative thinker with a passion for storytelling and audience engagement.


Willing to grow within the role and take on new challenges as the company expands.


Bonus Skills (Not Required but a Plus)
Experience with video editing using simple tools (e.g., CapCut, InShot).


Familiarity with basic website management (e.g., WordPress or Wix).


Experience with data tracking tools like Google Analytics or Airtable.


Work Schedule
Full Time: 40 hours per week


Flexible working hours with some overlap with Eastern Standard Time (EST) for virtual check-ins


Remote work from the Philippines


Career Growth Pathway
Year 1: Gain a solid understanding of the brand, support marketing initiatives, and build a portfolio of successful campaigns.


Year 2: Take on more responsibility in content planning, campaign execution, and community management.


Year 3: Transition to a more strategic role, such as Marketing Specialist or Digital Marketing Lead, with increased involvement in long-term brand strategy.



To Apply:
Please email the following to ---------- with the subject line:
“Marketing Coordinator Application – [Your Name]”
Resume or CV


A brief introduction video (1 minute) explaining why you would be a great fit for this role


Portfolio or examples of social media content you have created