Digital Marketing Specialist (Google Ads, Analytics, Shopify & eComm Integrations)

We’re looking for a smart, solutions-focused Google & eCommerce marketing specialist to assist with optimising our backend setup across Google platforms and eComm tools. If you’re an expert in Google Analytics, Google Merchant Centre, Google Ads, and Shopify integrations — and love solving digital problems with clarity and precision — we’d love to work with you.

About the Role:
This is a hands-on, project-based role (with the potential for ongoing work) to get several key digital marketing systems properly connected and functioning. You’ll work directly with the founder of a boutique marketing consultancy to audit, educate, and optimise our current setup.

Key Responsibilities:

Troubleshoot and resolve issues with Google Analytics 4, including data stream setup and live reporting
Ensure correct connection between Shopify and Instagram Shop (via Meta Commerce Manager)
Correctly connect and configure Google Merchant Centre to ensure product listings display properly
Review and advise on the current Google Ads account setup, including campaign structure, audience targeting, and conversion tracking
Provide clear documentation or Loom videos to explain how the setup works (education is important!)
Flag any other optimisation opportunities within the digital stack
Must-Have Experience:

Google Analytics 4: setup, troubleshooting, tracking, and reporting
Google Merchant Centre: setup, product feed management, and diagnostics
Google Ads: campaign setup, performance insights, tagging/tracking
Shopify: backend experience, with strong understanding of product feeds and integrations
Meta Commerce Manager: connecting Shopify products to Instagram Shop
Strong troubleshooting skills and ability to work independently
Ability to explain tech setups clearly and patiently (educational mindset is key)
Nice-to-Have (Not Required):

Experience with Klaviyo, Meta Ads, or Pinterest Ads
eCommerce SEO knowledge
Past experience working with digital or fashion/lifestyle brands
The Ideal Candidate:

Is a digital native with deep experience across Google’s ecosystem
Enjoys solving problems and demystifying tech setups for others
Has excellent communication skills and a proactive approach
Can work flexibly, remotely, and autonomously
Has a detail-oriented, get-it-done attitude
Commitment:
This is a short-term, project-based role to begin with (approx. 10–15 hours total), with potential for additional projects or advisory work. Flexible hours.

To Apply:
Please send a short introduction outlining your relevant experience, along with links to any relevant work, case studies, or screenshots of past results.
Bonus if you include a Loom or short note outlining how you’d approach a project like this!