SEO Manager

SEO Specialist (Freelance)
Remote EST (US Time)| Part-Time (15 - 20 hours per week)

Overview:
Excel Blades is a trusted leader in precision cutting tools, serving both B2B and D2C audiences through our eCommerce channels, including our Shopify store, Amazon, and Walmart. We take pride in our strong brand recognition, loyal customer base, and a growing online presence. We are seeking an experienced and highly motivated SEO Specialist to join our team part-time. You will work closely with our marketing and development teams to execute a results-driven SEO strategy across our Shopify site and digital ecosystem.

Responsibilities:
On-Page SEO
-Optimize product pages, collection pages, and blog content for keywords, readability, and conversion
-Craft compelling, SEO-optimized meta titles and descriptions
-Perform keyword research and content gap analysis
-Implement structured data/schema markup

Off-Page SEO
-Develop and execute backlink strategies to improve domain authority
-Identify partnership and outreach opportunities with relevant websites, blogs, and media
-Manage citation building and local SEO enhancements as needed

Technical SEO
-Conduct regular site audits to identify and fix crawl errors, broken links, and indexation issues
-Improve page speed, mobile usability, and Core Web Vitals on Shopify
-Monitor and optimize site architecture and internal linking
-Collaborate with the dev team on redirects, canonical tags, sitemaps, robots.txt, etc.

UX/UI Integration
-Ensure SEO practices complement a seamless and intuitive user experience
-Advise on layout, navigation, and content structure for both search and user performance
-Align SEO strategy with CRO and DTC/B2B user journeys

Reporting & Tools
-Provide biweekly reports on rankings, traffic, technical improvements, and SEO KPIs
-Use tools such as Google Search Console, Ahrefs/SEMRush, Screaming Frog, and Shopify analytics

Requirements:
-3+ years of hands-on SEO experience with a focus on Shopify eCommerce
-Expertise in Shopify SEO (theme optimization, apps, liquid structure)
-Strong grasp of technical SEO and UX/UI best practices
-Familiarity with HTML/CSS basics for implementing SEO recommendations
-Proven track record of improving organic traffic and conversions
-Detail-oriented, proactive, and data-driven

Nice To-Haves:
-Experience in the tools/equipment, art, or craft sectors
-Working knowledge of Klaviyo, GA4, and content strategy
-Experience on Search Engine Marketing (SEM)