Digital Content & Client Engagement Specialist to Medicare Advisor (Part-Time Virtual Assistant)

I’m a licensed Medicare advisor in the U.S. looking for a reliable, creative, and organized Digital Content & Client Engagement Specialist to help grow my online presence, nurture leads, and provide a personalized client experience.

This is a long-term, part-time role with the potential to grow. You’ll help execute a content strategy that educates, inspires, and converts—while also helping me stay organized, on-brand, and connected with clients.

?

Responsibilities:

Social Media & Content Creation
• Design and schedule engaging content on Instagram, Facebook, TikTok, and YouTube Shorts
• Repurpose content across platforms (with appropriate formatting)
• Create eye-catching posts using Canva (educational, deadline reminders, lifestyle)
• Edit short-form videos for Reels and TikToks using CapCut, InShot, or similar
• Collaborate on a rotating content calendar tied to Medicare enrollment periods
• Use tools like Meta Suite, Metricool, or Later for scheduling

Client Engagement & Scheduling
• Manage and update Calendly for appointments
• Monitor and track inbound leads from social media and newsletters
• Set up and maintain Linktree or simple bio link tools
• Prepare and send birthday, holiday, or follow-up cards/emails using templates
• Update CRM (or Google Sheets) to track lead and client information


Email Marketing & Newsletter Support
• Draft and design monthly email newsletters using Mailchimp, Flodesk, or similar
• Segment email lists into leads, active clients, and past clients
• Monitor email performance and recommend optimizations

Analytics & Reporting
• Track weekly performance metrics (followers, engagement, bookings)
• Report on top-performing posts or lead trends
• Suggest content or outreach improvements based on insights

?

Preferred Skills & Tools:
• Canva (required)
• CapCut, InShot, or similar video editing tools
• Meta Business Suite, Metricool, Later, or Hootsuite
• Mailchimp, Flodesk, or email newsletter platform
• Calendly or appointment scheduling tools
• Google Sheets, Trello, or task management experience
• Strong English writing skills
• Bonus: Understanding of Medicare, insurance, or senior-focused content

?

Rate & Availability:
• $5–$8/hour depending on experience
• 15–25 hours/week (part-time, flexible)
• Must have at least some overlap with Pacific Standard Time (PST)
• Weekly pay via Wise, PayPal, or preferred method

?

To Apply:

Please send:
1. A short intro explaining why you’re a great fit
2. Links to 2–3 social media pages or posts you’ve created
3. 1 sample Canva post about “What is Medicare Advantage?” (link or image)
4. Availability (in PST) and desired hourly rate
5. Bonus: a short sample caption you’d write for a Medicare educational post

I look forward to building something meaningful together—helping people access the care they deserve while growing a business with purpose! If that resonates, I’d love to meet you!