Social Media Content Editor

The Raleigh Williams brand is seeking a creative and detail-oriented Social Media Content Editor to join our team. We produce podcast content focused on health and wellness, and we need someone to help us maximize our reach across multiple platforms through strategic content repurposing and audience engagement.

Edit podcast episodes into engaging short-form video clips for Instagram, TikTok, YouTube Shorts, and Snapchat
Create and maintain 2 posts per day for each video platform (8 total daily posts)
Integrate ManyChat sequences to engage with followers and direct them to our newsletter and podcast
Repurpose existing content across platforms to maximize reach and engagement
Upload podcast transcript files to Google Drive and identify compelling clips with alternative headlines
Draft captions and copy for all social media posts (final approval will be provided)
Manage content scheduling and posting calendar
Track performance metrics across platforms to optimize content strategy

Required Skills:

Proficient in video editing software (VideoLeap/Capcut or equivalent required)
Experience with Canva for graphic design elements
Familiarity with ManyChat or similar chatbot platforms
Strong understanding of social media algorithms and best practices across multiple platforms
Excellent written communication skills in English
Ability to identify compelling storytelling ---------- nts from longer content
Self-motivated with strong time management skills
Detail-oriented with the ability to maintain a consistent brand voice

Trial Assignment:
As part of the application process, candidates will:

Review the provided podcast episode and transcript
Identify 2 compelling clips from the episode
Create 2 alternative headlines for each clip

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Tools You'll Use:

VideoLeap
Canva
ManyChat
Content scheduling platform (to be determined collaboratively)

What Success Looks Like:

Consistent delivery of 2 quality video posts daily across platforms (repurposed for Tiktok, Snapchat, Instagram and YT shorts)
Growth in engagement metrics across all social channels (measured by growth in long-form content of newsletter and podcast)
Effective funneling of social media followers to our newsletter
Creative repurposing of content that maintains message integrity while optimizing for each platform

How to Apply:
Please submit your resume, portfolio of previous social media work, and a brief explanation of your approach to repurposing long-form content for social media. Qualified candidates will be invited to complete the trial assignment.
We look forward to finding a creative partner who can help us share our important health content with a wider audience!