Marketing Tracking & Tag Implementation Specialist

Location: Remote
Type: Part-Time or Project-Based (Flexible based on workload)
Reports To: Marketing Lead / Project Manager

Overview:
We are looking for a detail-oriented Tracking & Tag Implementation Specialist to support our marketing and analytics efforts. This role will be responsible for setting up and managing tracking systems across funnels, landing pages, forms, and various customer journey touchpoints to ensure accurate data collection and performance optimization.

Key Responsibilities:
•Implement tracking setups for marketing campaigns, funnels, and landing pages.
•Track online and offline conversions across multiple funnel steps and platforms.
•Integrate data from sales pipelines (e.g., CRMs) into marketing analytics platforms.
•Build and optimize forms for performance, load speed, and efficient data collection.
•Set up tracking for form split-tests to identify high-performing versions.
•Use Google Tag Manager to track user interactions and metadata.
•Configure data flows to customer profile platforms (e.g., Segment, Mixpanel) and CRMs.
•Ensure data is correctly attributed and fed back to ads platforms (e.g., Facebook Ads, Google Ads) for performance optimization.

Qualifications:
•Proven experience with Google Tag Manager, Segment, Mixpanel, and CRM integrations.
•Solid understanding of conversion tracking, funnel setup, and offline conversion integration.
•Experience with split-testing tools and strategies, especially for forms and landing pages.
•Knowledge of marketing analytics and how to set up end-to-end tracking across platforms.
•Familiarity with ad platforms and their tracking requirements.
•Ability to troubleshoot and ensure data accuracy and integrity across systems.
•Strong attention to detail and problem-solving skills.

Preferred Tools & Platforms:
•Google Tag Manager
•Segment
•Mixpanel
•Major CRMs (e.g., HubSpot, Salesforce, etc.)
•Ad platforms (Meta Ads, Google Ads)
•Funnel and form builders (e.g., ClickFunnels, Webflow, GoHighLevel, etc.)

You Might Be a Good Fit If You:
• Enjoy connecting the dots between marketing and data.
• Can translate complex data tracking requirements into streamlined implementations.
• Are proactive and can work independently with minimal direction.
• Are comfortable working in a fast-paced, campaign-driven environment.