Creative Strategist

1. Creative Direction & Account Ownership
- Lead the creative strategy on assigned client accounts, driving the full lifecycle of ad ideation and performance content development.
- Translate client goals into compelling creative directions, hooks, and messaging frameworks.
- Align and guide the creative execution team — including designers, editors, and content producers — to ensure cohesive, strategic output.

2. Strategic Storytelling
- Build ad concepts rooted in consumer psychology and emotional triggers.
- Translate performance data into creative opportunities, ensuring that output resonates and converts.
- Develop strategic messaging systems and positioning for brands that evolve with the market.

3. Collaboration & Mentorship
- Work under the Head of Creative and contribute to shaping inBeat’s creative standards.
- Mentor content producers and support the creative team’s growth through consistent, constructive feedback.
- Collaborate closely with media buyers and campaign managers to align strategy with performance goals.

4. Soft Skills That Drive Impact
- Confident in decision-making, with a clear creative point of view.
- Excellent communicator — able to articulate vision, give direction, and inspire action.
- Highly collaborative but also comfortable taking initiative and leading when needed.
- Adaptable and open-minded — driven by curiosity and continuous improvement.
- Intellectually engaged — interested in consumer behavior, platform trends, and cultural signals.

Qualifications
- A strong portfolio that showcases your thinking, copywriting, and performance creativity.
- Excellent copywriting and messaging development skills — across short-form and visual-first content.
- Comfort with interpreting performance data to inform creative pivots.
- Experience collaborating across teams and disciplines in a fast-paced environment.
- Fluency in written and spoken English is required.