OBM- Digital Marketing Specialist

Online Business Manager Digital Marketing Specialist

Position Overview
We are seeking a highly capable, detail-oriented Online Business Manager (OBM) specialized in digital marketing, sales funnels, and product launches to join our growing business. This is a meaningful opportunity to make a real impact as you help our company scale with clarity and ease by managing our marketing operations and providing high-level support to our CEO a highly sought after Marriage Coach .

About the Role
As our Digital Marketing OBM, you will be the CEO's right hand, bringing structure, clarity, and efficiency to our online business. You'll manage marketing operations, implement funnel systems, and ensure efficient launch execution—allowing our founder to focus on content creation and audience engagement rather than technical backend details. Your organization, strategic insights, and implementation will be essential to our success.

Key Responsibilities

Digital Marketing & Funnel Management
- Manage and Optimize complete marketing funnels from lead generation to sales
- Create and manage email sequences, landing pages, and sales pages
- Implement and oversee marketing automation systems
- Track conversion metrics and optimize for improved performance


Launch Strategy & Execution
- Lead the planning and execution of live product launches
- Create comprehensive launch calendars and content schedules
- Coordinate launches across multiple platforms (Instagram, Facebook, TikTok, and YouTube)
- Manage webinar/workshop setup
- Analyze launch performance and recommend improvements

System Creation & Process Optimization
- Create and automate workflows for operational efficiency
- Implement and manage marketing tools (CRMs, email platforms, etc.)
- Identify and eliminate bottlenecks in marketing processes

Operations & Team Management
- Oversee marketing tea ---------- mbers (copywriters, designers, ads managers)
- Coordinate content creation and distribution schedules

- Maintain productivity tracking and accountability systems

Executive Support
- Manage calendar focused on marketing activities and launch schedules
- Handle marketing-related communications and partnerships
- Provide strategic input on marketing initiatives
- Protect CEO's time during critical launch periods

##Qualifications
- Proven experience as an OBM specifically in digital marketing or launch management
- Experience working for an influencer, coach, or course creator
- Strong understanding of sales funnels, email marketing, and conversion optimization
- Excellent project management abilities specifically for marketing campaigns
- Proficiency with marketing tools (ClickFunnels, ActiveCampaign, Kajabi, etc.)
- Self-motivated with ability to work independently
- Problem-solving mindset and attention to detail
- Dedication, honesty, and loyalty

## What Sets You Apart
- Experience managing 6-figure+ product launches
- Track record of improving conversion rates in marketing funnels
- Ability to translate marketing strategy into technical implementation
- Passion for helping digital businesses scale efficiently
- Experience with live launch models and evergreen systems
- Understanding of the unique marketing needs of influencer or coaching businesses

## How to Apply
To be considered for this position, please read this entire post carefully and follow the application instructions below:

1. Send your resume and cover letter to [email address]
2. Include the word "marriage" in the subject line of your email
3. In your cover letter, please describe your experience managing digital marketing funnels and launches
4. Include 2-3 examples of how you've improved conversion rates or launch results for previous clients

We look forward to hearing from marketing-focused OBMs who are passionate about helping our business grow!