Marketing Manager

We are seeking a creative, data-driven, and results-oriented Marketing Manager to lead the go-to-market launch of hyc base and help us grow and strengthen our digital presence. The ideal candidate has experience in social media management, SEO, ASO, content marketing, and email marketing and is passionate about building trusted digital experiences that deliver measurable results.

This role is perfect for someone who thrives in fast-paced startup environments, takes initiative, and enjoys creating campaigns that convert users into loyal customers.
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Key Responsibilities
Go-to-Market Strategy & Growth
• Develop and execute launch marketing strategies to drive app downloads, web traffic, and brand visibility.
• Analyze needs and identify opportunities for user acquisition and platform engagement.
• Create targeted, multichannel campaigns to support customer acquisition and business subscriber retention.

Social Media Management
• Plan, create, and manage content across Facebook, Instagram, LinkedIn, X/Twitter, TikTok, and YouTube.
• Engage with followers, build an active community, and respond to user inquiries promptly.
• Conduct social media lead mining to identify and nurture creators and businesses.
SEO, ASO & Content Strategy
• Perform keyword research and optimize app store listings and website content for organic growth.
• Create and optimize blogs, landing pages, and review showcases for visibility and conversion.
• Track and report on SEO/ASO performance using tools like Google Analytics and Search Console.

Website & App Optimization
• Collaborate with our development partner (SparxIT) to maintain a responsive, conversion-focused website.
• Assist with UX improvements and A/B testing to enhance sign-ups and engagement.
• Ensure CTAs, brand messaging, and visuals are aligned across channels.

Collaboration & Communication
• Work closely with the founder and internal stakeholders to align marketing goals with business strategy.
• Support the creation of email newsletters, marketing updates, and campaign summaries.
• Prepare monthly marketing performance reports with actionable insights.
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Required Skills & Qualifications
• Proven experience in digital marketing, ideally with a SaaS, tech, or consumer app startup.
• Strong background in social media management, content creation, and community engagement.
• Solid understanding of SEO and ASO best practices, tools, and analytics.
• Familiarity with platforms like WordPress and app store optimization tools.
• Excellent communication, time management, and organizational skills.
• Bonus: Graphic design or video editing skills using Canva, Adobe Creative Suite, or similar.
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Device Requirements
• Processor: Intel iCore 5 / Ryzen 5 or higher
• RAM: 16GB minimum
• Setup: Dual Monitor
• Accessories: Noise-canceling headset & camera
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About HYC Base:
We’re a next-generation video review platform restoring trust in online reviews by empowering real customers to share real experiences. Join us in reshaping how people buy, review, and connect with brands.