conversion rate optimization

We’re looking for a Google Ads specialist who’s obsessed with results, knows how to scale e-commerce brands profitably, and understands the psychology behind what makes people click and convert.

This is not a role for beginners or checkbox marketers. You’ll be working with &SOM Skin, a fast-growing men’s skincare brand, and possibly across other product ventures within our group.

Your job is simple: Drive profitable growth.
That means launching campaigns, testing creatives, managing budgets, and reporting performance — all with one goal in mind: revenue at scale.

Responsibilities
Plan, launch, and optimize Search, Display, Shopping, and Performance Max campaigns.

Build structured campaigns based on product categories, audience segments, and funnel stages.

Conduct keyword research, competitor analysis, and negative keyword management.

Set up and maintain conversion tracking via GA4 and Google Tag Manager.

A/B test creatives, landing pages, and copy — working with our internal content team.

Analyze performance data and report key wins, learnings, and next actions weekly.

Coordinate with our Meta Ads and Klaviyo teams for cross-channel strategy alignment.

KPIs
You’ll be judged on performance, not effort. KPIs include:

ROAS: Target minimum 3x on cold campaigns, 5x+ on warm audiences

CAC (Customer Acquisition Cost): Reduce over time while increasing volume

CTR & Quality Score: Above benchmark standards (CTR > 5% for search)

Monthly Revenue from Google Ads

Campaign Testing: Minimum 2 A/B tests per month

Tracking Accuracy: 100% conversion tracking across GA4 + GTM

Who You Are
3+ years experience managing Google Ads for DTC/e-commerce brands

Proven results scaling campaigns profitably (show us numbers or case studies)

Expert in Performance Max, Smart Shopping, Search, GTM, GA4

Comfortable working in fast-paced startup environments

You get excited by data, ROAS, and beating benchmarks

Nice to Have
Experience with skincare or wellness brands

Basic familiarity with Meta Ads or email flows (Klaviyo)

Understanding of landing page CRO

What We Offer
Flexible, remote work

Monthly base + performance bonus (based on ROAS/revenue targets)

The chance to grow a brand that’s disrupting the men’s skincare space

How to Apply
Please share:

Links or screenshots of campaigns you’ve managed with results

A quick Loom video (2-3 mins) walking through a past success

Your availability and desired monthly rate