Part-Time SEO Product Manager (Shopify + SEMrush) – CTR Optimisation

We are BabyStuff, a fast-growing eCommerce brand with over 500 products on Shopify. We’re looking for a remote SEO Product Manager (based in the Philippines) to take ownership of optimizing our product pages for search visibility, clicks, and conversions.

The primary goal? Increase CTR and organic traffic from high-impression product pages using insights from SEMrush and Google Search Console (GSC).

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Your Responsibilities
• Review SEMrush reports weekly and extract high-potential opportunities
• Optimize product metadata (titles, meta descriptions, slugs, tags, alt text) directly in Shopify
• Rewrite content using provided product information and keywords
• Monitor CTR, impressions, and clicks via GSC and report performance monthly
• Use ChatGPT (Pro login provided) to scale content suggestions
• Collaborate via Slack and Notion asynchronously

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Key Metrics You’ll Be Measured On
• CTR improvement on high-impression product URLs (tracked in GSC)
• Growth in organic impressions and clicks from Google Search
• Consistent delivery of SEO improvements based on weekly SEMrush reports
• Quality of SEO titles/descriptions aligned with brand and search intent

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Requirements
• 2+ years of hands-on SEO experience (ideally in eCommerce)
• Solid understanding of Shopify’s SEO structure
• Strong English copywriting skills
• Proficient in SEMrush and Google Search Console
• Located in the Philippines
• Self-managed and performance-driven