Conversion Rate Optimization Specialist

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TYPE OF WORK

Full Time

WAGE / SALARY

TBD

HOURS PER WEEK

TBD

DATE UPDATED

Dec 12, 2025

JOB OVERVIEW

Help shape high-performing digital experiences that convert.


What You’ll Do:

I am looking for a data-driven, experimentation-obsessed marketer who is passionate about testing, optimization, and turning user behavior into actionable insights.

Your Day-to-Day Will Include:

? Building and launching sleek, high-converting landing pages using platforms like Unbounce or Framer

???? Setting up and running A/B and multivariate tests with tools like VWO, Optimizely, or Google Optimize

???? Analyzing user behavior with GA4, Hotjar, Clarity, and more to spot friction points and drop-offs

???? Collaborating with marketing, design, and content teams to develop and deploy test variations—think CTAs, layouts, copy tweaks, and beyond

???? Maintaining a well-documented experiment log: hypotheses, changes, outcomes—every test has a story

???? Driving continuous optimization across user journeys including paid channels, email flows, and the core website funnel

What You Bring:

2+ years in a CRO, growth, or marketing analytics role

Hands-on experience with testing tools (VWO, Optimizely, Google Optimize) and behavioral analytics platforms (Hotjar, GA4)

Must-have: familiarity with Unbounce or Framer for landing page creation

Analytical mindset—you love turning data into decisions

Collaborative spirit—you’re great at working with designers, copywriters, and developers

High attention to detail and the ability to execute quickly

Availability to work in US time zones

Scrappy and resourceful—you have strong judgment and taste, and you’re comfortable selecting visuals, tweaking messaging for different audiences using our custom AI tool, and adjusting designs on the fly to boost performance



Bonus Points If You Have:

A working knowledge of UX principles and conversion psychology

Basic HTML/CSS chops

Experience with DTC or performance-driven marketing funnels

Skills in building dashboards with Looker Studio, Google Sheets, or similar tools

Strategic input on CRO roadmaps or testing frameworks

A flair for persuasive copywriting

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