Lead Generation & Cold Email Marketing Specialist

About Us:

We’re a dynamic video production company delivering high-quality content to clients across industries. To drive our growth, we’re seeking a highly skilled Lead Generation & Cold Email Marketing Specialist with expertise in Instantly AI to join our team as a Virtual Assistant, spearheading B2B outreach to build our client pipeline with complete autonomy.

Role Overview:

As our Lead Generation & Cold Email Marketing Specialist, you’ll independently develop and execute B2B lead generation strategies, leveraging Instantly AI to create and optimize cold email campaigns that secure new clients for our video production services. This part-time remote role is ideal for a seasoned professional who excels at outreach, prospecting, and campaign management, ready to scale with us to full-time.

Key Responsibilities:

Independently research and identify high-potential B2B leads (e.g., businesses needing video content for marketing, corporate, or social media).
Design, launch, and manage targeted cold email campaigns using Instantly AI, crafting compelling copy and optimizing for deliverability, open rates, and conversions.
Utilize Instantly AI to set up email sequences, warm-up domains, and ensure high inbox placement rates.
Build and maintain a robust lead database, integrating with Instantly AI for seamless tracking and follow-ups.
Monitor and analyze campaign performance metrics (e.g., open rates, reply rates, conversion rates) using Instantly AI analytics and optimize for better results.
Follow up with prospects to nurture relationships and move them through the sales funnel.
Conduct market research to identify industry trends, competitor strategies, and new outreach opportunities.
Streamline lead generation and outreach processes to support scalability.
Deliver detailed reports on campaign performance and lead progress without oversight.
Requirements:

3+ years of advanced experience in B2B lead generation and cold email marketing, with a proven track record of securing clients or qualified leads.
Expert-level proficiency in Instantly AI for cold email campaign setup, domain warm-up, sequence automation, and performance optimization.
Strong copywriting skills, with the ability to craft personalized, persuasive cold emails that drive responses.
Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, Lemlist) and lead generation platforms (e.g., LinkedIn Sales Navigator, Apollo, ZoomInfo).
Analytical mindset, with experience optimizing campaigns based on data-driven insights from Instantly AI or similar platforms.
Exceptional initiative, able to manage lead generation, outreach, and follow-ups with minimal guidance.
Outstanding communication and organizational skills, optimized for remote work and professional B2B interactions.
Bonus: Experience in the video production or creative services industry; familiarity with CRM tools (e.g., Salesforce, Pipedrive) or automation platforms.