Lead Generator (Influencer Marketing)

Job Title: Lead Generator – Influencer Marketing (Brand Contact Research)
Job Type: Freelance / Remote

About the Role:
We’re looking for a sharp, detail-focused Lead Generator to support our influencer marketing outreach efforts by identifying brands that have previously partnered with influencers and sourcing the correct decision-makers for influencer collaborations.

Your main responsibility will be to find brands based on past influencer campaigns and then identify the right point of contact for influencer marketing—typically someone in roles like Influencer Marketing Manager, Partnerships Manager, Social Media Manager, or Brand Marketing Lead. You'll then source their email address and relevant contact details to support targeted outreach campaigns.

Key Responsibilities
Brand Identification
Analyze influencer content on Instagram, YouTube, and X (Twitter) to identify sponsored or branded content.

Build lists of brands that are actively engaging in influencer partnerships, noting the context (which influencer, platform, post date, type of campaign, etc.).

Contact Discovery & Verification
Identify the most relevant person at the brand responsible for influencer marketing, ideally with titles like:

Influencer Marketing Manager

Head of Influencer Marketing

Partnerships Manager / Lead

Brand or Social Media Manager

Marketing Director (if a small company)

Find and verify their email address, along with:

Full name

Job title

LinkedIn URL (if available)

Company website

Company size or industry tag (if relevant)

Lead Sheet Management
Input all collected data into structured Google Sheets, formatted for easy upload to our outreach platform (e.g., Instantly).

Ensure all contacts are categorized by niche (e.g., AI, crypto, beauty), campaign relevance, and brand size.

Double-check accuracy, remove duplicates, and ensure the sheet is outreach-ready.

Workflow Improvement
Suggest tools, templates, or processes to improve efficiency and lead accuracy.

Collaborate with our internal team to ensure the leads match campaign goals and outreach standards.

Requirements
Must-Have Skills:

Proven experience in lead generation or prospect research, ideally in influencer or B2B marketing.

Comfortable using tools like LinkedIn, Apollo, RocketReach, ---------- , and other email-finding tools.

Strong understanding of job titles and org structures to correctly identify who handles influencer marketing at a company.

High proficiency with Google Sheets and attention to detail.

Organized, efficient, and capable of producing clean, reliable data at volume.

Bonus Points For:

Familiarity with influencer marketing and how brands typically run creator partnerships.

Experience sourcing leads in fast-moving industries like AI, Web3, crypto, or DTC eCommerce.

Past use of scraping tools or custom browser extensions to automate parts of the research process.

What We Offer
Fully remote, freelance-friendly working setup.

Competitive compensation (hourly or per-lead basis) based on accuracy and output.

Opportunities for long-term work and increased responsibilities in campaign setup or outreach.

Work directly with a growing agency in high-growth industries like AI and Web3.

Collaborative and supportive team culture, with room for input and ownership.