Virtual Meta (Facebook & Instagram) Ads Manager – Real Estate Lead Generation

We’re a fast-growing real estate investment company based in Dallas-Fort Worth, TX, looking for a talented and experienced virtual Meta Ads Manager to lead our Facebook & Instagram advertising campaigns.

Our primary goal is to generate motivated home seller leads from distressed situations (inherited homes, foreclosure, landlord fatigue, code violations, etc.).

Responsibilities:

Develop, launch, and manage high-performing Meta ad campaigns targeting motivated sellers

Conduct audience research and implement custom/lookalike targeting strategies

Create and test static and video ad creatives with compelling headlines and calls to action

Script and coordinate video ad production for reels, stories, and feeds (with tools like Canva or CapCut)

A/B test copy, creatives, and formats to improve CPL and conversion rates

Monitor and optimize ad spend, performance metrics, and lead quality

Report weekly on KPIs, campaign learnings, and optimization roadmap

Ensure full Meta policy compliance (especially for real estate ads)

Requirements:

3+ years of proven Meta ads experience (Facebook + Instagram), in real estate investing *this is a MUST

Clear track record of lowering CPL and increasing lead quality for "We Buy Houses" services

Portfolio of ads (static + video) that generated real results in distressed seller niches

Familiarity with Meta Business Suite, Ads Manager, and retargeting techniques

Excellent English communication skills (written & verbal)

Bonus: Experience with FreedomSoft, GoHighLevel, Zapier, or Google Sheets automations

Bonus Traits:

Proactive and self-motivated (we love marketers who bring ideas to the table)

Analytical thinker who turns performance metrics into campaign improvements

Creative strategist who knows how to hook motivated sellers with short-form content

Compensation:

Starting range: $1,000–$1,250/month based on experience and results

Flexible hours, with clear KPIs and room to grow

How to Apply:

Please send your application with the subject:
“Meta Ads Strategist – "We Buy Houses”

Include the following:

A short video intro (under 2 mins) explaining your experience with Meta ads and why you’re a great fit

Links to 2–3 real estate campaigns you’ve run, with screenshots showing performance (CPL, results)

A written answer: “If you were tasked to launch a video ad campaign for distressed sellers in Dallas, what angle and creative approach would you use?”