Social Media Strategy & Growth Specialist

We’re looking for a part-time Social Media Strategy & Growth Specialist who can take the lead in shaping and directing our brand’s presence across major platforms. Your main focus will be on building and executing strategic campaigns that grow our following, boost engagement, and align with our mission. Experience with paid ads is a plus—but we’re first and foremost looking for a strategist who understands how to build meaningful growth, not just impressions.

What You’ll Do
Develop and execute a strategic content calendar that aligns with our goals, promotions, and brand values
Guide and grow our presence on platforms like Instagram, Facebook, TikTok, and YouTube
Create campaign strategies that attract and engage our target audience in a meaningful way
Collaborate with our team to brainstorm creative content and marketing initiatives
Analyze performance data and suggest actionable improvements to increase reach and engagement
(Secondary) Run and optimize paid ad campaigns on Meta, Google, or TikTok if needed

What You Bring
A proven track record in strategic social media planning and brand growth (not just content posting or boosting)
Strong understanding of organic content strategies and audience-building
Ability to lead creative direction and campaign development
Experience with content planning tools and analytics
Bonus: Familiarity with Meta Ads Manager, Google Ads, TikTok Ads, and/or experience with financial education or service-based brands