Marketing Manager

Marketing Manager (Remote) — Real Estate Vacation Home Education Brand

We Help Investors Build Wealth Through Vacation Properties

We’re a fast-growing U.S.-based real estate education company teaching people how to build wealth through short-term vacation home investments — both domestically and in Costa Rica.

We’re looking for a strategic and execution-focused Marketing Manager to lead our launches, funnels, Kajabi systems, and paid campaigns. If you have proven experience in online course marketing, sales funnels, and email automation — and love creating systems that convert — we want to hear from you.

Who We Are

We’re an entrepreneurial team with multiple educational and experiential offerings, including:

- Vacation Property Expert Network — A membership community for vacation rental investors
- Costa Rica Vacation Home Course — A live 8-week course with an optional retreat upgrade
- Villas Espavel — Our boutique retreat space in Samara, Costa Rica, for wellness groups and families
- Vacation Property Secrets — Book and podcast

What You’ll Own

Strategic Campaign Management

- Lead two live Costa Rica course launches per year
- Launch and evergreen our membership program (launching September 30, 2025)
- Build Kajabi pipelines: landing pages, email sequences, checkout flows
- Write persuasive emails: cart opens, webinars, objections, urgency, and nurturing
- Track and report on launch metrics: signups, conversion rates, and upsells

Lead Generation & Email Nurturing

- Segment and manage a 5,000+ lead database
- Create custom nurture and promotional sequences
- Build lead magnet funnels (webinar opt-ins, eBook downloads)
- Send regular newsletters with podcast updates, offers, and insights

Funnel & Sales Optimization

- Audit and optimize Kajabi funnels for user experience and conversions
- Manage Meta (Facebook/Instagram) ad campaigns for launches, memberships, and retreat rentals
- A/B test offers, CTAs, and pricing strategies

Podcast, Webinar & Guest Booking

- Book high-value guests for the Vacation Property Secrets podcast
- Pitch our founder to appear on relevant shows in real estate, investment, and lifestyle niches
- Book high-value guests for our monthly webinars

Retreat Marketing & Outreach

- Run Meta campaigns to yoga studios and retreat leaders
- Run email campaigns driving potential retreats host to an exploratory call
- Coordinate retreat messaging with direct-flight markets
- Build retreat-specific Kajabi landing pages and email automation

Platform & Kajabi Management

- Build and manage Kajabi products, automations, and analytics dashboards
- Set up payments, upsells, and pricing tiers
- Monitor performance and optimize weekly

Analytics & Optimization

- Report on funnel performance, CPL, email engagement, and retreat bookings
- Recommend ongoing improvements based on performance data

Collaboration & Affiliate Marketing

- Work closely with our social media expert to align campaigns and messaging
- Manage UTM tracking and link strategies
- Launch and manage an affiliate program, including partner outreach and asset creation

Requirements

- 3+ years in digital marketing (course launches, info products, or SaaS)
- Strong Kajabi skills (pipelines, automations, products, email)
- Exceptional copywriting and email marketing skills
- Proficiency with Meta ad platforms (more than just boosting posts)
- Self-starter with strong project management and communication

Position Details

Remote full-time
Must overlap U.S. time zones at least 4 hours/day
Base pay: $1,500 USD per month, plus generous performance bonuses
Long-term opportunity with a growing, purpose-driven brand

How to Apply

Send your resume, portfolio (funnels, campaigns, email samples), and a short video of you telling us why you’re a great fit for this position.