PPC Ads Expert for Ecom & Service-Based Lead Generation

About Us
We are looking for a results-driven PPC/SEM Specialist to join our team. You’ll be responsible for managing and optimizing paid advertising campaigns across Google, Facebook, Instagram, YouTube, and TikTok — with a focus on both eCommerce sales and lead generation for service-based businesses.

Responsibilities
Plan, launch, and optimize paid ad campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), TikTok Ads, and other platforms.

Manage daily ad spend and adjust targeting, creative, and bids to maximize ROI.

Conduct keyword research, audience segmentation, and competitor analysis.

Create and test ad copy, headlines, and creatives to improve performance.

Track and report performance metrics using Google Analytics and platform dashboards.

Build and manage ad funnels for both eCommerce (conversions/ROAS) and service-based clients (leads/CPA).

Collaborate with designers and content teams to align creative strategy.

Stay up to date with ad trends, platform changes, and best practices.

Requirements
Proven experience managing paid ads across Google, Facebook/Instagram, TikTok, and YouTube.

Hands-on experience with both eCommerce and lead generation campaigns.

Strong knowledge of ad platform tools, pixels, tracking setups, and analytics.

Proficiency in campaign strategy, audience building, and conversion optimization.

Ability to manage multiple campaigns across various industries and budgets.

Data-driven mindset with strong problem-solving and analytical skills.

Must be able to show results (ROAS, lead cost, CTRs, etc.) from past campaigns.

Send examples of successful campaigns and include the phrase "I’ve read and understand" — resumes without it will be overlooked.

Bonus Skills (Preferred but Not Required)
Experience with landing page optimization and tools like Unbounce or ClickFunnels.

Knowledge of retargeting and full-funnel ad strategies.

Familiarity with CRM platforms like GoHighLevel or HubSpot.

Understanding of organic content strategy and how it complements paid ads.