Social Media Content Creator & Manager

Virtual Assistant Job Scope: Brand & Social Media Manager for Scottish Hotel Entrepreneurs
About Us
We're two forward-thinking entrepreneurs transforming the Scottish hotel industry with our innovative approach to luxury aparthotels. With multiple properties across Scotland's most stunning locations, we're creating a new standard in hospitality while preserving the rich heritage of these historic buildings.
The Role
We're seeking a talented Virtual Assistant to join our growing team and take ownership of our brand development, social media presence, and content creation strategy. This is an opportunity to be part of an exciting journey in the hospitality sector, with significant potential for growth and advancement.
Key Responsibilities
Brand Development

Implement and evolve our brand guidelines across all digital platforms
Assist in developing our distinctive visual identity for both personal and hotel brands
Create consistent messaging that reflects our innovative approach to hospitality
Help position us as thought leaders in the Scottish property and hospitality sectors

Social Media Management

Develop and execute a comprehensive social media strategy across multiple platforms (Instagram, LinkedIn, Facebook, TikTok)
Create engaging, high-quality content showcasing our properties, guest experiences, and behind-the-scenes ---------- nts
Schedule and publish posts using appropriate management tools
Engage with followers, respond to comments, and build our online community
Monitor social media analytics and provide regular performance reports
Stay updated on platform algorithm changes and best practices

Content Creation

Produce a variety of content formats including photos, videos, reels, stories, and written posts
Help develop and manage our podcast highlighting Scottish hospitality innovation
Create blog content for our websites that showcases our expertise
Develop email marketing content that converts followers into guests
Repurpose content across different platforms to maximize reach

Profile Management

Manage and optimize our personal and business profiles across all platforms
Ensure consistent branding and messaging across all digital touchpoints
Identify speaking and collaboration opportunities to enhance our visibility
Monitor and protect our online reputation

What We're Looking For

Experience in social media management and content creation
Strong understanding of digital marketing and brand development
Excellent communication skills and creative mindset
Self-motivated with the ability to work independently
Knowledge of Scottish hospitality and tourism is a plus
Proficiency with design tools (Canva, Adobe Creative Suite) and social media management platforms
Photography and videography skills highly valued

What We Offer

Competitive compensation
Flexible, remote working arrangement
Opportunity to grow into a management position overseeing a team of VAs
Be part of an innovative, fast-growing business
Chance to shape the future of Scottish hospitality
Potential travel opportunities to our stunning property locations

Hours and Availability

20-30 hours per week, flexible scheduling
Occasional availability for time-sensitive posting and engagement

Growth Potential
This role offers significant opportunity for advancement. As we expand our portfolio of properties, we'll need someone to build and manage a team of content creators and social media specialists. The right candidate will have the chance to grow from VA to team manager, taking on increased responsibility and compensation.
How to Apply
Please submit your resume/CV along with:

Links to social media accounts you've managed
Examples of content you've created
A brief proposal (300 words max) for how you would approach our brand development

Join us in revolutionizing Scottish hospitality and building something extraordinary together!