Senior SEO Specialist

Job Title: Senior SEO Specialist
Company: House Washing Experts ( ---------- )

Location: Flexible (Remote considered, but preference may be given to candidates in or willing to work within AEST time zones)

About Us:

House Washing Experts has been a trusted provider of professional house washing services for many years. We have established a strong presence online, particularly on Google, over this time. We pride ourselves on our quality service and customer satisfaction. We are now seeking a highly skilled and results-driven Senior SEO Specialist to revitalize our organic growth and ensure our continued success in the competitive online landscape.

The Opportunity:

We are looking for an absolute professional, a seasoned SEO Specialist who can take ownership of our website's organic performance. This is a crucial role for our business, requiring a deep understanding of search engine algorithms, proven strategies for improvement, and the ability to translate data into actionable insights. You will be responsible for developing and implementing comprehensive SEO strategies to enhance our online visibility, drive organic traffic, and ultimately contribute to business growth.

Responsibilities:

Conduct comprehensive website audits: Identify technical SEO issues, on-page optimization opportunities, and off-page factors impacting performance, including site speed analysis.
Develop and implement strategic SEO plans: Create data-driven strategies aligned with our business goals, focusing on sustainable organic growth.
Perform in-depth keyword research: Identify relevant and high-potential keywords to target.
Optimize on-page elements: Implement best practices for content optimization, meta descriptions, title tags, header tags, image optimization, and internal linking. Conduct a thorough on-page SEO check across all key pages.
Manage technical SEO aspects: Ensure website crawlability and indexability, optimize site speed, implement schema markup, manage robots.txt and sitemap.xml, and address mobile-friendliness.
Develop and execute off-page SEO strategies: Build high-quality backlinks through ethical and effective methods, including identifying guest post opportunities and securing placements on relevant websites. Critically analyze our existing backlink profile, identify and disavow any low-quality or harmful backlinks.
Monitor and analyze website performance: Track key SEO metrics (rankings, traffic, conversions) using tools like Google Analytics and Google Search Console, providing regular reports and insightful analysis.
Identify and address the impact of algorithm updates: Stay up-to-date with the latest SEO trends and algorithm changes, adapting strategies proactively.
Competitor analysis: Regularly analyze competitor strategies to identify opportunities and threats.
Collaborate with content creators: Provide SEO guidance for content creation, including topics for guest posts, to ensure it aligns with target keywords and user intent.
Provide clear and concise communication: Effectively communicate SEO strategies, progress, and results to stakeholders.
Manage and optimize our Google My Business (now Google Business Profile) listing: Ensure accuracy and optimize for local SEO.
**Review all existing blog content: Refresh and update older blog posts to ensure accuracy and relevance. Strategically add the year "2025" where appropriate to modernise content and indicate current relevance.
Stay ahead of the curve: Continuously learn and implement new SEO techniques and best practices.
Requirements:

Proven track record of success: Minimum of 5+ years of demonstrable experience as an SEO Specialist, with a strong portfolio showcasing significant organic traffic and ranking improvements for established websites, including successful guest post link building campaigns.
Deep understanding of SEO principles and best practices: Comprehensive knowledge of on-page, off-page, and technical SEO, including site speed optimization, backlink analysis/disavowal, and guest post outreach/placement.
Expertise in SEO tools and platforms: Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs (or similar), keyword research tools, guest post outreach tools (if applicable), and site speed testing tools.
Strong analytical and problem-solving skills: Ability to interpret data, identify trends, and make data-driven decisions.
Excellent communication and presentation skills:1 Ability to clearly articulate complex SEO concepts to both technical and non-technical audiences.  

Experience with local SEO: Proven ability to optimize for local search and manage Google Business Profile.
Understanding of website development fundamentals: Basic knowledge of HTML, CSS, and JavaScript is beneficial.
Ability to work independently and manage projects effectively.
A proactive and results-oriented mindset.
Absolute professionalism and a commitment to ethical SEO practices.
Bonus Points:

Experience in the home services industry.
Familiarity with WordPress or other relevant CMS platforms.
Experience with SEO for service-based businesses.
Established network of relevant websites for potential guest post opportunities.
To Apply:

Please submit your resume and a cover letter outlining your relevant experience and demonstrating your understanding of how you can help House Washing Experts regain and enhance its organic presence on Google. Please also include examples of your previous SEO successes, the tools you are proficient in (specifically mentioning experience with site speed optimization, backlink analysis/disavowal, and guest post link building), and any relevant guest posting experience or network you may have.