Paid Media and Performance Specialist

Location: Philippines (Remote)
Type: Full-time
Industry: Digital Marketing, AI-First Agency, HubSpot Solutions Partner


About Lupo Digital

Lupo Digital is an AI-first, Human-led Digital Agency and HubSpot Solutions Partner based in Sydney. We help mid-sized businesses unlock growth through strategic marketing, sales, and customer service solutions built around HubSpot and AI innovation.

We are growing fast and looking for a Paid Media & Performance Specialist who is passionate about data, creativity, and delivering measurable business results. If you are ready to make a true impact in a forward-thinking, AI-empowered environment, we want to hear from you.


The Role

As a Paid Media & Performance Specialist, you will take ownership of Lupo Digital’s paid media strategies, campaign execution, optimisation, and performance reporting. You will be working closely with internal teams and clients to design and deliver campaigns that drive qualified traffic, generate high-quality leads, and fuel customer growth.

You’ll play a key role in supporting Lupo’s Human-led AI-first digital transition, helping us scale acquisition, drive measurable performance, and lead innovation across an AI-powered, HubSpot-centered digital landscape.


What You'll Do

- Strategise, plan, launch, and optimise multi-channel paid media campaigns (Google Ads, Meta Ads, LinkedIn, TikTok).
- Build compelling ad strategies, creatives, copy, and high-converting landing pages.
- Leverage in-platform AI, automation, bid optimisation, conversion tracking, and advanced targeting techniques.
- Continuously A/B test ads, audiences, offers, and landing pages to improve performance.
- Track, analyse, and report on campaign KPIs including CPL, ROAS, CPA, CTR, SQL contribution, and landing page conversion rates.
- Collaborate closely with Strategy, Content, Development, and Account Management teams to align paid media with broader - marketing initiatives.
- When required, present results and optimisations directly to clients.
- Integrate paid media channels with HubSpot.


Who You Are

- 3–5+ years of hands-on Paid Media experience (agency experience highly preferred).
- Proficient with Google Ads, Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager, and HubSpot CRM.
- Skilled at interpreting data, drawing insights, and translating them into campaign improvements.
- Passionate about digital innovation and using AI tools (ChatGPT, Gamma AI) to enhance work.
- Strong communicator, proactive problem-solver, and highly collaborative team player.
- Deeply aligned with Lupo’s core values: Integrity, Customer Success, Innovation, Attention to Detail, and Craft Mastery.
- A master of keyword research.
- Passionate for problem-solving, lead generation, and customer acquisition.


Nice to Have

- Google Ads Certification, Meta Blueprint Certification, and/or HubSpot Certification.
- Experience using project management tools like ClickUp and collaboration platforms like Figma.
- Basic understanding of SEO and how paid campaigns complement organic strategies.


Why Join Lupo Digital?

- Be part of a fast-growing, AI-first, HubSpot-leading agency.
- Collaborate with a supportive, talented, global team (second-family).
- Access ongoing training, development, and upskilling in the latest AI and digital tools.
- Flexible working options (remote/hybrid available).
- A high-impact, fast-paced environment where your contributions are truly valued.
- Opportunity to work with mid-sized businesses in exciting industries including financial services, education, legal, luxury, and manufacturing.


Ready to shape the future of digital marketing with us?

Apply today with your resume and a short cover letter outlining why you're the perfect fit for Lupo Digital.
Application opens May 6, 2025.

To apply, visit ----------