Creative Strategist – Direct Response Performance Marketing

???? Creative Strategist – Direct Response Performance Marketing (Static + Video+Copy | Fitness Focus)

???? Location: Dubai (Hybrid)
???? Company: PTD Fitness – Dubai’s Premier Personal Training Brand
???? Department: marketing


???? Role Overview:

PTD Fitness is looking for an elite-level Creative Strategist to lead conversion-focused static and video ad ideation, scripting, and optimization across Meta platforms (Instagram, Facebook). You'll architect scroll-stopping ads that combine high-performance psychology, LF8 emotional drivers, and platform-specific creative tactics to dominate feed, Reels, and Stories placements.

You will engineer both static and video creatives that directly impact CTR, CPL, and ROAS across our multi-avatar targeting system (Executives, Women 40+, UHNW Men). If you live and breathe performance, can write killer hooks on command, and know how to trigger emotional action in under 0.8 seconds—read on.

???? Key Responsibilities:

Lead static and video creative development using our proprietary ULTRA PREMIUM STATIC & 4-PHASE VIDEO FRAMEWORKS
Develop rapid-iteration creative briefs and variations across audience avatars (Execs, Post-Baby Moms, Women 40+, UHNW)
Engineer hooks, pain agitation, offer frames, testimonials, and urgency layers that convert cold audiences fast

Apply LF8 triggers + neurological pathway sequencing across all messaging and visuals
Write high-conversion copy for static, UGC, and video creatives (feed, reels, stories) using frameworks like:
Statistical Pattern Violation ("The 7-min method burns 3.2× more fat...")
Timeline Compression ("What if you could get 12-week results in 28 days?")
Exclusivity Triggers and Transformation Loops
Collaborate with video editors and designers using frameworks like:
Pattern Interrupt Layering (motion, color, emotion)
Golden Ratio Layouts for static creatives
Emotional Eye Gaze Engineering for video intros
Test creatives weekly with precision across:
3-Second View Rate
Hook-to-CTA progression
CTA placement, animation, and offer structure
Track and scale winning ads using live metrics (CTR, CPL, ROAS, Conversion Rate)

???? Requirements:

3–5+ years in direct response marketing or creative strategy
Proven experience in fitness, wellness, or high-ticket services
Deep knowledge of Meta ad formats (2025 best practices)
Mastery of conversion copywriting, UGC scripting, and performance visual storytelling
Fluent in psychological persuasion frameworks: LF8, Curiosity Gap, Objection Reversal, and Bandwagon Bias
Must be able to speak designer’s language: spacing, fonts, Z/F layouts, color theory
Portfolio of ad creatives with >3.5% CTR, CPL , and hook retention
???? What Success Looks Like:

>3.5% CTR, >15% CVR, and