Experienced Ads Manager – Meta & TikTok (Beauty Brand | Work From Home)

Job Overview
L’Brise is a fast-growing direct-to-consumer beauty brand dedicated to delivering high-quality, luxury-inspired products without the luxury price tag. We are looking for a highly skilled Ads Manager who has hands-on experience with Meta (Facebook & Instagram) and TikTok Ads, understands the e-commerce funnel, and is obsessed with performance and data.

This is a long-term, full-time, remote position for someone who’s committed, reliable, and ready to grow with a brand that is making waves in the beauty industry.


What You’ll Be Doing
Strategize, launch, and manage Meta (Facebook/Instagram) and TikTok ad campaigns for our beauty products

Build and optimize audiences, lookalike and interest-based targeting

Write compelling ad copy and collaborate with our creative team to ensure high-converting visuals and videos

Manage daily ad spend, monitor performance, and optimize based on key KPIs (ROAS, CTR, CPA, CPM)

Conduct A/B testing on creatives, copy, and audiences

Provide weekly reports and insights, including suggestions for creative direction

Stay up to date with platform changes, algorithm shifts, and new tools/features



What We’re Looking For
Minimum 2 years of experience running successful paid ads on Meta and TikTok (required)

Proven experience managing $5,000+ monthly ad spend

Strong understanding of conversion-focused marketing, especially for e-commerce/beauty products

Solid grasp of metrics like ROAS, CTR, CPA, and how to optimize them

Experience with ad testing frameworks and scaling strategies

Excellent English communication skills (written and spoken)

Highly reliable, detail-oriented, organized, and proactive

Ability to work during U.S. hours (at least 4 overlapping hours, ideally between 8 AM – 5 PM PST)

Familiarity with Shopify, Meta Business Manager, TikTok Ads Manager, and tracking tools like UTM parameters or third-party analytics is a plus

Bonus: Experience working with brands in the beauty, skincare, or haircare industry



Tools We Use
Meta Business Suite
TikTok Ads Manager
Slack
Asana
Google Sheets
Shopify
Gorgias (for team comms, customer service alignment)
Loop Returns (familiarity is a bonus)


How to Apply
Please send the following to be considered:
Your resume/CV
A brief cover letter explaining why you're a great fit
A portfolio or links to Meta and TikTok campaigns you've personally managed (results preferred)
Your expected monthly salary
Your Internet speed screenshot from speedtest.net

Or... A video explainer of what you have done. That is a bonus