Social Media Manager

We are seeking a creative and strategic Social Media Manager to lead the planning, execution, and optimization of our social media strategy across multiple platforms. The ideal candidate will be passionate about digital marketing, brand storytelling, and audience engagement, with a proven track record of growing and managing online communities.

Key Responsibilities:

- Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversion.

- Manage daily posting, content scheduling, and community engagement across platforms (Facebook and Instagram).

- Create and curate high-quality, platform-specific content (images, graphics, captions, short-form videos, reels, stories).

- Collaborate with the content, design, and marketing teams to align messaging and campaigns.

- Monitor, analyze, and report on social media performance using analytics tools to drive improvement and ROI.

- Stay up-to-date with social media trends, platform updates, and emerging tools.
Engage with followers, respond to comments and messages promptly, and foster a sense of community.

- Coordinate with influencers or brand ambassadors when applicable.

- Manage paid social advertising campaigns in collaboration with the digital marketing team.

Qualifications:

- Proven experience as a Social Media Manager or similar role.
- Strong understanding of social media platforms and content trends.
- Excellent written and verbal communication skills.
- Proficiency in tools like Canva, Buffer, Hootsuite, Later, Meta Business Suite, and Google Analytics.
- Ability to think strategically and work creatively in a fast-paced environment.
- Knowledge of SEO, keyword research, and social media KPIs is a plus.
- Bachelor’s degree in Marketing, Communications, or a related field (preferred).

Bonus Skills (Preferred but not Required):

- Video editing skills for reels or TikToks.
- Experience with influencer marketing.
- Basic graphic design or motion graphics.

To apply: Please provide your resume and portfolio. Add in the subject: I'm SMM expert.