Google Ads & Facebook Ads Expert with Daycare or Education Industry Experience

We are a thriving daycare center seeking a Paid Ads Expert who specializes in Google Ads and Facebook Ads, ideally with experience in the daycare or education industry.
This role is for someone who knows how to attract the right local families and drive enrollments. You'll be responsible for building out and managing all paid ad campaigns, from strategy and setup to ongoing optimization.
Key Responsibilities:
Set up and manage Facebook/Instagram Ads and Google Ads (Search & Display) campaigns from scratch


Conduct keyword and audience research specific to daycare services


Write compelling, high-converting ad copy aligned with our brand voice


Implement location targeting to reach families in our area


Use retargeting to re-engage previous website visitors or leads


Set up custom conversion tracking (calls, form submissions, enrollment inquiries)


Optimize ads weekly based on performance data (CTR, CPC, CPL, ROAS)


A/B test headlines, copy, and calls-to-action


Provide weekly performance reports and actionable insights


Collaborate with our team to align campaigns with promotions or seasonal needs


We Provide:


Access to our website, landing pages, and CRM if needed


Promo ideas (you can enhance these or strategize further)


Must-Have Qualifications:
Proven experience managing Google & Facebook Ads for local service businesses (bonus for daycare/education industry)


Understanding of daycare enrollment funnels and parent-focused marketing


Familiarity with Meta Business Suite, Ads Manager, and Google Ads dashboard


Ability to track and report on key metrics like leads, conversions, and cost per acquisition


Strong copywriting skills tailored for parents and guardians


Knowledge of geo-targeting, lookalike audiences, and budget scaling


Nice-to-Haves:
Experience with Google Tag Manager, GA4, or call tracking tools


Experience integrating lead forms into CRMs or automation tools like Go High Level


Understanding of compliance or policies related to advertising educational services


Why Work With Us?
We’re on a mission to give kids a safe, loving, and educational environment to grow—and we’re serious about scaling that vision. If you're passionate about ads that actually work and want to make a difference for families, this is your opportunity.