SEO & Website Optimization Specialist

Position: SEO & Website Optimization Specialist
Location: Remote | EST Hours Preferred | $8–$14/hour based on experience
Website: ----------

**MUST HAVE Advanced WordPress knowledge**
**MUST HAVE 3+ years of SEO and website management experience**

>> About Distinctive Roofing
We are South Florida’s trusted roofing leader — known for white-glove service, exceptional craftsmanship, and innovative marketing. As we continue to expand our residential and B2B reach, we’re looking for a results-driven SEO & Website Optimization Specialist to take ownership of our digital presence and maximize our lead generation potential.

>> Who We're Looking For
A proactive digital strategist with hands-on experience in technical SEO, WordPress site management, and Google Ads. Your primary mission will be to enhance our website’s performance, boost local visibility, and drive lead conversions — not just write blogs. You must understand how to optimize, track, and evolve our online presence with minimal oversight.

>> Key Responsibilities
Website & SEO Optimization
• Manage and update our WordPress website (including homepage, landing pages, service pages, and blog).
• Conduct keyword research tailored to South Florida roofing markets.
• Build and implement on-page SEO (meta, alt text, internal linking, etc.).
• Optimize technical SEO: schema markup, site speed, crawlability, URL structures.
• Manage and enhance local SEO strategy (Google Business Profile, NAP, maps, and local pages).
• Monitor performance and report progress via tools like Google Analytics, GSC, SEMrush, and CallRail.
Lead Generation & CRO
• Improve and manage Gravity Forms and chatbox/quote/map plug-ins.
• Support Google Ads campaign optimization and PPC execution (basic to mid-level).
• Implement and maintain tracking tools for calls, form fills, and quote tools.
Content
• Write blog content and optimize existing posts — content must serve SEO and sales strategy.
• Create or manage service page copy when needed, tailored to search intent and location.
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>> Requirements
• 3+ years of SEO and website management experience.
• Advanced WordPress knowledge, including plug-ins, form builders, and theme customization.
• Solid grasp of Google Search Console, Google Analytics, SEMrush, or similar tools.
• Working knowledge of CallRail, Google Business Profile, and Local SEO strategy.
• Basic understanding of HTML, schema markup, and site structure.
• Experience with Google Ads/PPC campaigns is a plus.
• Roofing, construction, or home services industry experience is a plus.
• Self-sufficient, detail-oriented, and highly organized. You will own this department.
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>> What We Offer
• Hourly rate based on experience and skillset.
• Flexible remote work (must be available during EST business hours).
• Growth opportunities in a growing marketing department.
• A collaborative environment that values initiative and accountability.

>> How To Apply
Send your application to: ----------
Subject line: SEO > I want to help Distinctive Roofing dominate online
Attach:
• Your resume + portfolio or case studies.
• A brief note on your experience with roofing or home services SEO.
• 1 sample of a roofing-related blog (if available).
• 1 website or SEO audit/report you’ve produced.