Meta Ads Strategist – Booked Calls & Lead Gen for eCom Agency

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TYPE OF WORK

Any

WAGE / SALARY

N/A

HOURS PER WEEK

20

DATE UPDATED

Jan 29, 2026

JOB OVERVIEW

(Remote / Part-Time / $1,000 USD monthly)

THIS ISN'T JUST ANOTHER FREELANCE GIG. IT'S YOUR CHANCE TO BUILD A GROWTH ENGINE.
If you're a Meta Ads expert tired of running small accounts without real impact — this is the project you've been waiting for.
At Scale Wave, we don’t just manage ad accounts. We build growth engines — smart, strategic, and fast — through sharp execution, smart strategy, and deep ownership of outcomes.
Now, we’re looking for a Meta Ads Specialist (or Agency) to step in, own the outcomes, and build a consistent, scalable system that generates 15–20 qualified, booked discovery calls per month with eCommerce brands.
You’ll have full trust, full autonomy — but you’ll be held to elite standards. No excuses. No limits.

WHO WE ARE
Scale Wave is a high-performance Amazon ad agency helping eCommerce brands win. Now, we're building our own inbound lead engine — focused on booked calls.
We’re performance-obsessed and strategy-driven.
If you value clarity, speed, and results — you'll fit right in.

OUR CORE VALUES
-- CUSTOMER OBSESSION: Deliver smarter, faster, deeper value — every time
-- ELEVATE: We ask, "How can this be better?"
-- ITERATE: We move fast, learn fast, and improve fast
If these values are how you already operate — you’ll thrive here.

THE ROLE
We’re hiring a Meta Ads Specialist to build a booked-call engine from scratch.
Your mission: generate 15–20 monthly qualified booked calls with eCommerce brands selling on Amazon.

You’ll:
-- Audit competition and current assets
-- Propose funnel structure and content
-- Launch and optimize campaigns
-- Set realistic expectations based on $1,000 ad budget
-- Guide CAC improvements and insights
-- Provide daily, weekly, and monthly updates

You’ll be treated as a partner — but held to the clarity and accountability of a tea ---------- mber.

WHO YOU ARE
You don’t just run ads. You build growth systems.
-- You’ve run Meta Ads for B2B agencies
-- You understand CPLs, retargeting, and full-funnel lead gen
-- You lead strategy and improve outcomes proactively
-- You think clearly, communicate confidently, and own results

WHAT YOU’LL DO
-- Build, launch, and optimize Meta Ads campaigns for qualified booked calls
-- Analyze performance weekly and improve funnel quality
-- Recommend creatives and guide content strategy
-- Submit EOD updates, weekly syncs, and monthly performance reviews

TOOL STACK – YOU MUST MASTER
-- Meta Ads Manager (Facebook + Instagram)
-- Funnel Builders (ClickFunnels, Leadpages, etc.)
-- Facebook Pixel, custom audiences, offline events
-- Google Sheets (reporting, forecasting, CPL tracking)
-- Communication: WhatsApp, Loom, ClickUp

THIS ROLE IS FOR YOU IF
-- You think like a business partner, not a task-taker
-- You thrive on ownership and measurable results
-- You communicate clearly and proactively
-- You move fast — and optimize faster

THIS ROLE IS NOT FOR YOU IF
-- You only “manage accounts” and avoid strategy
-- You wait for direction or go quiet when things underperform
-- You’re used to low-budget, low-impact campaigns

WORK STRUCTURE
-- Remote, project-based
-- Weekly syncs, async-friendly
-- $1,000/month ad budget
-- Paid via Wise on the 1st and 15th

WHAT WE OFFER
-- $1,000/month depending on experience and scope
-- Flexible, async-friendly work environment
-- High-trust partnership with the founder
-- If you deliver results — long-term leadership and reward potential

This is not a “promise-now, prove-later” setup.
You must first show you can build, run, and optimize Meta Ads for real outcomes.
We’re hiring a marketer, not just a media buyer.

FINAL NOTE FROM THE FOUNDER
We don’t hire “campaign managers.”
We hire growth partners.
If you’re ready to lead, drive results, and be treated like a true partner — this is your opportunity.

HOW TO APPLY
We don’t want a resume.
We want proof you can think, execute, and lead.

If you complete the steps below with care, you’ll stand out immediately.

STEP 1 — Confirm You Can Follow Instructions
-- Use Booked Calls Engine as your email subject line (MANDATORY)

STEP 2 — Show How You Think and Communicate (Loom Video)
Record a 2–3 minute Loom video for Scale Wave. Cover:
-- A B2B campaign you scaled — and why it worked
-- Walk us through your booked-call process as if we know nothing
-- Realistic timeline to first qualified booked call
-- How you’d audit and compete in our category
-- Why Scale Wave? Why now?

STEP 3 — Prove You Can Strategize and Execute (30-Day Plan)
Write a short plan. Answer:
-- What would our first 30 days look like?
-- What’s realistic with $1,000/month?
-- What’s needed to generate 10–20 qualified booked calls/month?
-- What content level is required?

STEP 4 — Show Your Full Stack (Skill Summary)
-- What tools, platforms, and workflows are you strong in?
-- How do you handle audits, data, optimization, and scale?

STEP 5 — Demonstrate Problem Solving (Real-World Story)
Tell us about a campaign that went wrong — and how you fixed it.

STEP 6 — Share Your Profile
Include your LinkedIn or professional equivalent.

STEP 7 — Be Ready to Back It Up (References)
If you reach the final round, we’ll request 2–3 references.

READY TO BUILD?
If you're ready to lead, drive real growth, and be treated like a partner — send your full application.
We move fast — and we reward clarity, urgency, and ownership.
This is your shot.

SKILL REQUIREMENT
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