Expert Social Media Manager for Skincare brand

We're Hiring: Virtual Assistant for a Skincare Brand (Not Your Average VA Role)

We are a fast-growing skincare company looking for a driven, detail-oriented, and trend-obsessed Virtual Assistant to join our team. This is not a basic admin gig — we're looking for someone who lives and breathes skincare and understands how to turn community, content, and culture into conversion.

PLEASE READ CAREFULLY:
Basic responses or anything that sounds AI-generated (e.g., “ChatGPT-written answers”) will NOT be considered.
You must show you understand the job, answer the questions listed below, and be able to set up and manage additional assistants once you're confident in your workflow.

Your Role Will Include:
Creating REELS, not still images — you must understand how to storyboard, trend-hop, and plan engaging short-form content
Keeping us ahead with new and innovative ideas based on actual skincare trends and TikTok insights
Writing high-converting emails and managing email marketing campaigns (Klaviyo, Flodesk, etc.)
Answering brand questions on TikTok Shop, DMs, and customer channels
Organizing and coordinating influencer campaigns – UGC, paid, and affiliate
Setting up Google Spreadsheets for workflows, calendars, and performance tracking
Implementing ManyChat or similar tools to automate Instagram DMs
Being proactive, creative, and flexible with your schedule

You MUST Have:
Experience with skincare, beauty, or wellness brands
Real understanding of TikTok and Instagram culture
Strong, professional English writing and communication skills
Willingness to grow into a leadership role, helping set up and train other VAs

Top 3 Skincare Trends You Should Already Know:
Skin Streaming – Simplifying routines to essential products with powerful actives
Barrier-Repair Focus – Everyone’s talking peptides, ceramides, and skin-calming formulas
Ingredient Education & Storytelling – People want to know the “why” behind the formula — and TikTok is eating it up

TO APPLY – Answer These:
What are the top TikTok skincare trends right now? Give 3 examples with brief descriptions.

What’s a creative campaign or UGC idea you would pitch for a skincare brand this month?
What tools have you used for:

Email campaigns
Influencer tracking
Reel or short-form editing
Spreadsheet organization

How would you structure your first 30 days working with us?
Are you confident setting up automations (like ManyChat) or onboarding a junior assistant after learning our brand systems?
Bonus Points: Send a short Loom or selfie video telling us a little about yourself and one viral beauty trend you think will explode next quarter.

This is a long-term opportunity for the right person. We’re excited to meet someone who’s ready to jump in, take ownership, and grow with us.