Virtual Assistant

About Us

Daisy’s Guide is on a mission to help couples talk about important topics – ranging from birth preferences to childcare and household responsibilities – before having a baby. It’s shaped by Esha’s early motherhood and backed by her mom Dr. Benazir (Daisy) Drabu’s 20+ years of experience as a pediatrician. Since launching over the holidays, we’ve sold over 1,000 copies to expecting parents across all 50 states.

Our brand is rooted in building trust, sharing real stories, and making the journey into parenthood a little less overwhelming. We’re looking for a thoughtful, creative, and proactive Virtual Assistant to help us grow.

Role Overview

We’re looking for a Virtual Assistant to support our social media and outreach strategy.

You’ll be responsible for helping us bring our content ideas to life, keeping our community engaged, and expanding our brand visibility through research and outreach across Instagram and TikTok (and eventually YouTube).

This is a great opportunity for someone who understands social media trends and enjoys both the creative and relational sides of digital content.

You’ll also identify and reach out to journalists, podcast hosts, influencers, healthcare providers and likeminded brands for collaboration.

Key Responsibilities

1. Content Creation & Scheduling

Repurpose research, parenting tips, and user stories into engaging content for Instagram & TikTok

Edit short-form videos and reels (basic editing skills required – think captions, cuts, transitions)

Assist in managing and updating a content calendar

Collaborate with the team to develop 3–5 core content pillars

Stay on top of relevant parenting/pregnancy trends using tools like Google Alerts

2. Community Engagement

Respond to 100% of DMs and comments within 24 hours

Flag complex customer questions for review

Engage with at least 15 relevant accounts per platform per day: leave thoughtful comments, save/share posts that align with our brand

Track community feedback and engagement trends

3. Research & Outreach

Research and collect names/contact info for journalists, podcast hosts, influencers, OBGYN/GYN and primary care providers, and likeminded brands

Support outreach efforts using pre-approved templates and track responses

Maintain organized lists of contacts for potential collaborations or features

You’ll Thrive In This Role If You Are:

A creative thinker who loves turning information into engaging social content

Detail-oriented, especially when it comes to community management and communication

Naturally proactive and comfortable working independently

Familiar with Instagram, TikTok, and content trends (especially in the parenting/wellness space)

Excited to be part of a small but mighty team building something meaningful

Skills & Tools We’d Love You to Have:

Experience with Canva, CapCut, InShot, or similar simple video editing tools

Familiarity with Instagram Reels and TikTok best practices

Comfortable using social scheduling tools (Post Bridge, Later, Buffer, etc. – or willing to learn)

Basic research and spreadsheet skills (Google Sheets)

Bonus: Experience with influencer or PR outreach

To Apply
Send your resume, short note (or video!) about why you’d be a great fit for this role, and your completed case studies (see below).

Case Study 1: Content Repurposing
Create 3–5 social media post ideas that repurpose this article: ---------- for Instagram or TikTok.
(You can describe them briefly — no need to fully design or film.)

Case Study 2: Community Engagement Scenario
You log into Instagram and see three DMs:

A happy customer sharing a photo of their Daisy’s Guide workbook.

A user asking if the guide includes postpartum support topics.

A troll leaving a rude comment unrelated to the product.

Describe in 2–3 sentences how you would respond to each.

Case Study 3: Outreach Research
Imagine a brand is preparing to launch a mini campaign for Earth Day.

Make a list of 3 types of people you would research and reach out to for potential collaborations (examples: podcast hosts, influencers, journalists).
Bonus if you can suggest a few example names or types of outlets you would target.

Case Study 4: Trend Spotting
You're setting up Google Alerts for Daisy’s Guide to stay ahead of trends.

What 3–5 keywords or topics would you monitor to find relevant content ideas or news stories for our audience?